What is Inbound Marketing?

By: Anna Friday February 15, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools


HubSpot describes it as "pull...Rather than interrupt customers with disruptive ads or unethical sales tactics, you attract them via valuable content that helps them accomplish their goals."

Marketo defines it as "a strategy that utilizes many forms of pull marketing - content marketing, blogs, events, SEO, social media and more - to create brand awareness and attract new business."

Techtarget says it's "a strategy that focuses on attracting customers, or  leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers."

No matter how you define it, there are three key parts to inbound marketing:

  • Attract
  • Engage
  • Delight


So what are the basic steps to get started on these aspects?

  • Figure out who do you want to sell to to to determine your target audience.
  • Select the methods or social media channels you can use to attract, engage and delight your customers.
  • Create content and messaging that will be used to attract, engage and delight customers.


If you need direction on how to get started with inbound marketing, contact us to discover how we can help.



About the Author: Anna