Friday April 26, 2019
Copywriting is the one of the most important keys to connecting with your audience. When you provide engaging, relevant and useful content on your website and social media platforms, visitors will stay a little bit longer and pay attention to the information that you've provided. They'll connect better with your social media ads, click more on those ads, and be more likely to fill out the contact form on your landing page or website. Bottom line: quality text in your marketing is essential to getting leads and sales.
But what if writing isn't in your wheelhouse? What if you know your business and your customers, but not how to communicate with them through text? A professional copywriter can help - they can research your audience, create a content marketing strategy, and craft compelling text for every part of your social media marketing.
So what are the most important areas where a copywriter can help you?
A well-written landing page answers all of a customer's initial questions about a service, product, or promotion. They want to know why they need your product/service and why it's worth their hard earned money. In addition, they want to know who are you as a company and what makes you trustworthy. Reveal why your product or service is better than it's competition. Include pictures, videos, reviews, and infographics with well-written copy will help set your business apart. The landing page can also host your content marketing strategy.
Instead of just trying to sell something, a copy-writer can create emails to share information with potential customers. By providing more valuable information, you show customers that you see them as more than a dollar sign and want to help them. Whether you share this information through blogs via email, or do a series of emails explaining a certain product or service, it's important to show that your company takes the time to invest in its customers. An effective email is one that conveys a content marketing strategy flawlessly.
With Facebook ads, there are character count limitations, so writing this type of text can be difficult. However, an experienced copywriter can grab attention, explain the information quickly and sell customers on it. The text should clearly convey the special offer and match the style of the images, while still allowing the images to speak for themselves. With ads, clarity and simplicity are the main ideas but the images in the ad should be the main attention-grabber. Above everything, the ad copy should be clear, concise, and simple. A professional copywriter can provide the perfect ad copy that's been written, edited and written several more times to get it just right, which relieves a lot of time from your hands so you can focus on your business.
At Social Reach, we have professional copywriters on staff that take care of every area where you may need copywriting. From research to writing to scheduling, we can create high-quality content that will connect with your audience, increase the amount of people who view your landing page, and maximize your lead count.