What are the Benefits of a Value Ladder?

By: Anna Friday March 8, 2019 comments Tags: branding, business strategy, content strategy, marketing, marketing strategy, social media, social media agency, social media content, social media marketing, value ladder

The Benefits of a Value Ladder
Business owners need to take advantage of one of the biggest innovations available: automated sales funnel...also known as the value ladder.


  • Because you can create more money but spend less time.
  • Because you can automate your sales process.
  • Because you can share your message with people worldwide.
  • Because you can increase the number of people who know about your business on a daily basis.

What are the tiers of a value ladder?
They can vary depending on your business and target audience, but here's a basic example:


Lead Magnet

This is the free offer you give in exchange for an email address or other contact information to grow your list and get people introduced to your company.


Initial Offer

The low-end products like "free shipping" or "free upgrade", etc. you offer.


1st Tier

An offer of low to mid-range products and services that bring in profit while building trust with the customer at the same time as they receive more value from you and your business.


2nd Tier

This is the high-mid range products and services you offer, which generate profit and hopefully recurring revenue from membership and programs that continue.


Top Tier

You offer the biggest and best product or service you can that's already in your possession.


Some basic value ladders may only need one or two software applications to run, but others can get quite complex and need a professional who understands what they are doing. A digital marketer or social media agency who has a developer on the team will be able to implement the best value ladder for your company.





About the Author: Anna