Saturday September 22, 2018
Believe it or not, we come across businesses that still don't have a website or have a basic under-optimized one. Businesses invest large amounts of money into directing attention to their products or services but if you don't have a website you're missing out! It is important to have multi forms of marketing and some you can live without but not a website.
Check out the stats on how many google searches occur each day. One of the first things someone does when a business is referred to them is to search for them online. If you don't have a website then you don't exist or the perceived value of your business can decrease.
"Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The chart below shows the number of searches per year throughout Google's history." Internet Live Stats
Having a website is only half of the battle, next you need to make sure it is optimized.
You're fighting for attention in a very crowded space and it's important to hit the areas that matter most. Web users have short attention spans and want immediate gratification when they visit a site. When they find your website they want the information they are looking for and they want it fast.
Rarely will someone stumble upon your site, they are there for a reason. Hubspot reported that 55% of visitors spend fewer than 15 seconds on websites. In just a few moments your website communicates a strong or weak message to your visitor. They will create an opinion almost instantly.
There are certain areas on your site you that can work for you or against you. We listed two of the most overlooked areas on a website below.
Mobile Friendly Website - Responsive Design
When we say mobile-friendly we mean a website that displays correctly on a desktop, laptop computer, and a mobile device, like an (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). Many designer and developers all agree that mobile-friendly is the "best practice" for all website. Having a mobile optimized site is a must! Recently Hitwise reported, "Nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors reaching 72 percent."
Some general stats are listed below.
- The % of visits from mobile devices grew from 57% to 63%.
- The % of the time on site from mobile devices grew from 40% to 49%.
It is equally important to have a mobile responsive design as well. A responsive design is a website that changes when the user changes the device they're viewing it on. The text and image layout changes to a single column display. Certain images may become hidden so they don't interfere with the information that is more important on the site's smaller display.
Having A Clear Call To Action
What Is A Call To Action? A call to action (CTA) is a prompt on a website that tells the user to take certain action. A typically way this is done is a written out command, it could be a subscription sign up, download or buy now. Websites usually have a good bit of information on it, but what good is information if you have no call to action on the website. Having a clear action to take helps to remove any confusion from moving the user into your sales funnel. There can also be multiple calls to action on a website if there are multi outcomes for the user to take.
A great question to ask when first starting out building a website is, "if you had someone's attention for 5 seconds on your website what would you want them to do?
- Book a consultation.
- Buy a product.
- Give you a call you.
Know what action you want your viewer to take and begin building your call to action from there. Don't forget to make sure your call to actions are clear and seen to be effective.
Check out our previous blog about SEO Social Media Strategies! You can also join our Facebook Group, Get Your Business Known, to connect with other business owners and get additional Facebook business page engagement support. If you're interested in learning more about our services, set up a free consultation with us!