Tuesday December 12, 2017
Are you still limiting your tweets to 140 characters? Well, you don't have to. Back in the fall, Twitter doubled their count to 280 characters. The change came after extensive testing where the company decided to help users be more expressive. "Our research shows us that the character limit is a major cause of frustration for people tweeting in English," said Twitter in a blog post. "When people don't have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting -- which is awesome!"
According to Twitter, only nine percent of all tweets today are exactly 140 characters. Because most people didn't write such short tweets on purpose, users were forced to edit, re-write and edit again their original thought to make it 140 characters. Usually, this resulted in the idea changing so much that the individual just got frustrated.
Americans aren't the only ones who were struggling with the slim restrictions. Tweeters around the world complained of not being able to properly share their thought because of the restraints. "We are making this change after listening and observing a problem our global community was having (it wasn't easy enough to Tweet!), studying data to understand how we could improve, trying it out, and listening to your feedback," Twitter product manager Aliza Rosen wrote in a blog post.
With this lift of the limit, Twitter hopes to eliminate "languages impacted by cramming" and exasperated users. Every language except Japanese, Chinese, and Korean now can flow up to 280 characters.
What does this mean for your Lakeland buisness? Should you write lengthy 280 character tweets every time? No, not necessarily. The best strategy is to mix it up. Keep some tweets short and to the point, but keep going for those that really need more letters to express the thought. It's important to utilize this new opportunity to include more hashtags now that 140 isn't the stopping point. However, don't cram useless ones in, but rather look for trending hashtags that are relative to your business. Free online tools like hashtagify.me can greatly help a Tweeter know exactly which hashtags to use in the now 280 characters that are allowed.
Want to learn more about how to utilize Twitter to grow your business? Contact us.