Friday April 6, 2018
To borrow from Clint Eastwood, the good, the bad, and the ugly are always around - even in the social media world. Chances are, you've seen some of the bad and the ugly but may not know there's anything better. Here are 3 profiles of a social media agency and what to avoid when choosing an agency to manage your social media.
Bad - those who don't give you what you need.
These social media agencies don't set out to gyp you - they just aren't cut out for the fast-paced industry of social media. They don't keep up with the always-evolving social landscape, so they can't adapt and build new strategies to keep your social media presence dynamic. They aren't looking for new tools to incorporate in your strategy that would increase conversions and simplify systems. You're the one bringing new ideas to them and doing all the work of figuring out new approaches to engage the audience. These agencies may produce results for a while, but sooner rather than later your online presence will become obsolete and ineffective, and your audience will become disinterested in your business.
Ugly - those who don't give you what they told you they'd give you.
This kind of social media agencies talks a good talk but doesn't walk a good walk. They say they'll monitor keywords and send direct messages to new Instagram followers, but they don't invest the time to actually do it. Their content curation is slap-happy and inconsistent. Their response times to messages and comments is slow. They are sporadic and less than thorough in giving you ideas for new tools and approaches, and their approaches normally look like get-rich-quick short cuts rather than methods that encourage real connection with the audience. You may not recognize these agencies right away, but they're taking your money without delivering results and damaging your online presence in the meantime.
Good - those who advise you on what you need and then give it.
These social media agencies are the real deal. They promise top-notch content curation tailored to your business, quick response times and active audience engagement, and frequent check-ins where they make sure your needs are met and bring new ideas to the table. Then, they deliver. They run the everyday posting and management without you needing to look over their shoulders, but they're always looking for ways to improve customer service and build your online community. Because they realize social media is always changing, they pay attention to the news and other social media experts. Their day by day attention to your profiles grows your followers, makes your business a dynamic presence online, and brings in unprecedented sales.
We know choosing a social media agency can be difficult and frustrating. We hope you don't settle for anything less than excellent because that's what you deserve! If you'd like to know more about us, we'd love to chat about how we can help you! To connect with us, message us on Facebook or join our Facebook Group, Social Insights Community. You can also check out our other blogs on challenges franchises face and objections to hiring a social media manager. We hope to hear from you soon!