Monday April 9, 2018
We get it - business is about ROI. If something doesn't bring in dollars or make it easier for dollars to come in, you probably won't fork out the money for it. So social media managers are no exception. The buzz about using social media for business sounds exciting, but how exactly is it going to entice customers? Is it worth the money? Here we break down the areas of your business that social media will help and why it IS worth the money.
How does a social media agency improve your infrastructure and productivity?
Look at it this way: if you're going to have an active social media presence without outside help, you'll either be paying one of your existing employees to take care of it or handling it yourself. If you have an employee do the work or if you do it yourself, the content and management will probably be sporadic and inconsistent. Your employee is probably focused more on doing their main job and may not devote consistent attention to social media. And you have too much to focus on in the rest of your business that social media would probably fall behind.
With a social media agency, all you have to do is tell us what you want and what your goals are, and we deliver it. Our brand managers take care of every aspect of your social presence - curation, publication, engagement. Because they're dedicated to you, they have the time and expertise to build your presence organically. There's no confusion over who's done what - they communicate directly with you and you know they have your social under control. That way, you and your employees can focus on your passion without distraction.
How does a social media agency build your community and make your company look good online?
According to statistics, millennials spend over 6 hours a week on social media. Generation X spends 7 hours a week, and people over 50 spend about 4 hours a week. The Facebook app alone has about 2 billion users, and Instagram, WhatsApp, and Facebook combined have about 3.6 billion users. That's half the world's population. So based on the sheer number of people who use social media, your brand can benefit from joining the online community.
A social media agency attracts followers by publishing high quality, relevant content and actively engaging your audience. That looks like curating high-res photos for posts, pairing photos and text for infographic posts, liking and commenting on followers' posts, following relevant hashtags to find new followers, and responding quickly to messages and comments. This method brings relevant followers from your industry and clientele, and produces dedicated fans with time. The more time spent giving quality content and real engagement to the online community, the more your following will grow.
How does a social media agency make you money?
You may not believe it, but a social media agency can actually save you money AND make you money. If you recognize the need for help with your social media, you may think about hiring an independent consultant to do your management. But with an added employee, you automatically have more expenses with taxes, healthcare, and anything else you provide for your employees. Plus, you may be paying for more than you need, depending on your business' size. Our agency has multiple packages that allow you to pay for only what you need.
A social media agency makes you money by handling your paid advertising. After you tell us your goals, we create ads with precise wording and dynamic visuals that draw in viewers. We use detailed targeting and test ads to improve their performance. Then, we manage the ads and the responses to them to make sure their ROI is high. The time we spend on ads brings in exponential results, and we have the numbers to prove it.
We hope this blog answered some of the questions you have about the ROI of hiring a social media agency. Our other blogs on challenges franchises face and objections to hiring a social media manager give you even more info on how we can help you. If you have more questions for us, we'd love to hear from you! We'd love for you to connect with us through Facebook Messenger, or our Facebook Group, Social Insights Community. We hope to hear from you soon!