Social Listening - What, Why, and How?

By: ScottCox Tuesday June 5, 2018 comments Tags: keyword monitoring, keywords, Lakeland, management tools, marketing strategy, monitoring, social listening, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, social media tools

Ok, ok, so you know that a social media presence is important. Posting consistently, working from a content calendar, and responding quickly to engagement is key. But social listening is something that should be part of every social strategy.

What is social listening?

It's simple, really. Social listening is paying attention to the online conversation that's already happening around your industry and ideal customer base. You engage in social listening when you follow potential customers on social media, subscribe to email campaigns from industry leaders, and read blogs from experts in the field.

Why is social listening important?

Social media is a microcosm of society as a whole. You should be paying attention to the social conversation to educate yourself on the current climate in your industry. Some fields don't change quickly, but others do. You have to know how business is changing in your field so you can keep up.

Another important reason to engage in social listening is to get an edge on your competitors. Most likely, your successful competitors are listening to the online conversation. They're not only evolving with the field, but leading the innovation. You won't know how to match and beat their strategies if you don't know what they're contributing to the conversation. On the other hand, you'll be able to interact knowledgeably and creatively online when you engage in social listening.

The most important reason to listen to the social conversation is to get in touch with your audience. You need to know what they're talking about, what their pain points are, and what is already answering their pain points. What makes them double tap? What prompts them to retweet? What moves them to click the link and buy your product? You need to know the answers to those questions so you can best engage with them.

How do I engage in social listening?

Like we mentioned earlier, you can practice social listening by reading emails, blogs, and social media posts from industry leaders, competitors, and audience members. But how do you find that content?

With our management software, you can set up autofollows on Instagram and Twitter based on keywords. For example, if you wanted to follow bakeries and bakers, you could set up an autofollow for users that have the words "baking" or "bread" in their profiles.

You can also monitor keywords with our management software. You can search a keyword to find the recent content mentioning it, then save it to keep tabs on it. The keyword monitoring tab shows you all types of content - blogs and social media posts included. From there, you can follow users and repost content. It's quick and convenient to stay abreast of the online conversation with our tool!

Have more questions about social listening or our management tool? Contact us through email or Facebook Messenger, or set up a meeting to talk with us directly. We'd love to hear from you!


About the Author: ScottCox