Thursday March 22, 2018
If you're like most small businesses, you want better SEO but are sometimes confused by the algorithms that govern it. Given the ever-changing online climate, it can be difficult to clearly understand what you need to do to boost your ranking.
Thankfully, it's not as hard as it seems. Our friends at Brafton have created a helpful infographic that explains Google's algorithms and how they're used.
In short, Google uses 8 major algorithms that analyze and sort content based on location, quality, and searcher intent. The content on your website, blogs, social media profiles, and emails all affect how the algorithms rank you, so they all should be high quality, relevant, and specific.
So how does that translate into everyday content curation? Here are a few tips for creating high-quality, relevant, and specific content:
- Share a variety of media - images, videos, infographics. That will not only engage your readers, it will make them want to backlink to your page, which will boost your SEO.
- Edit your copy. Google's Hummingbird and Panda algorithms downrank content that is thin, plagiarized, keyword stuffed, or spam. Make sure your copy is specific to an audience need, is written well, and fits your keywords and tags.
- Pay attention to design. The RankBrain algorithm sees the overall picture of your content, and the Mobile algorithm downranks content that isn't optimized for mobile viewing. So even if you have great copy, you need to make it visually engaging (with media) and optimize it for any device.
Here's the infographic from Brafton, and if you want even more info, check out their blog post!