Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites.
"Retargeting" and "remarketing" are pretty similar as they mean to achieve the same goals:
- Target audiences who already visited your site and are aware of your brand
- Engage and target people who are most likely to make a purchase
- Help start building a lasting connection with the customers through brand awareness and recognition
The differences between retargeting vs. remarketing are in the tactics used to accomplish these goals.
Retargeting primarily uses paid ads to target audiences who have visited your website or social media pages.
Remarketing primarily uses email to target people who have already done business with your brand.
At Social Reach we utilize retargeting strategies for online ads to not only convert more of your audience into leads, but to also build your brand awareness by repositioning your ads and page in front of your target customer, even after they leave your site. It’s through this repetition that you become the company they think of for the services you provide and the one they naturally trust more than your competitors because each time you’re seen and recognized, it makes your potential customers feel as though they know you that much more. For most websites, less than 3% of traffic converts on the first visit. Retargeting is a tool to help businesses reach the 97% of users who don’t convert right away.