Saturday May 19, 2018
Social media is powerful. Whether you use it for your business can be the difference between success and failure. But so many business owners aren't using their online presence to its full extent. If you're a small business owner, you may not even know what you don't know when it comes to social media. And even if you know what you're supposed to do, you probably don't have the tools to do it well. So here are some common social media mistakes and why you need a management tool to avoid them.
No plan and no consistent posting
Consistency is one of the most important aspects of social media marketing. We've written about it before - it really is one of the keys to social media success. You need to stay in front of your audience to let them know that you're serious about engaging with them and that you have real value to offer. Plus, the more content you have out there, the more people can see of you!
But without a plan, consistency is hard. You first need to know how often you should be posting on each platform. For example, you only want to post once a day for Facebook and LinkedIn. But it's best to post 3-5 times/day on Instagram and 5-10 times/day on Twitter.
You also need to plan out your posts for each platform so you're not sent scrambling every week for new content. When it comes to planning, content calendars are your lifesaver. A calendar allows you to track your content, see the big picture of how your content fits together, and make sure that you're posting just the right amount of content for each platform. We've found a really helpful 2018 calendar that we use to schedule content.
For posting, you'll want to use a management software to schedule your posts in advance. There are a lot of tools out there, like Buffer, Hootsuite, and Sprout Social, as well as our newly launched tool. You can shop around to find the one that fits you the best. Our tool stands out because it allows you to schedule, customize, and optimize content to any platform all in the same window. Plus, it's one of only 3 management tools that supports posting on Google My Business, which is extremely important for your Google ranking. Find out more about what makes our tool special in our recent blog post.
Not Responding to Comments/Complaints
If you don't have a tool where you can manage all your accounts in one place, then responding to comments, messages, and reviews is really difficult. You have to see the notification from the platform, then take the time to log into each platform and respond. It's easy to miss notifications or forget about them before getting around to responding to them.
But studies show that responding to concerns and issues is extremely important to customers - 57% of consumers say they'd "break up" with a brand if a negative review was left unanswered. A good management tool will notify you of of comments, messages, and reviews on all your accounts, see them all in one place, and respond to them.
Most management tools allow you to respond to engagement on every platform, but each interface is set up differently. Some tools have different pages for each platform, so you have to switch to a different screen to manage Facebook, Instagram, and Twitter separately.
Our new tool allows you to see all your engagement easily in one place, saving you time and effort. You can reply to the comments, respond to messages, and follow users who have retweeted you - all from the same interface. You don't have to login to each platform individually, switch tabs, or even navigate to a different page. With this tool, managing is quick and convenient.
Not Knowing Your Audience
Sometimes it's hard to know exactly who you're talking to on social media. Even if you know who your ideal customer is, you may not know how they interact on social media. And even more than that, you may not know how your audience is responding to your content.
You need to know detailed info about your audience like the demographics of your followers, what posts are performing well, and the overall trend of engagement with your pages. All of this data will help you analyze if you're reaching your audience, as well as how to reach them better. Most management tools have a reporting feature that allows you to see how your profiles are performing. Our tool allows you to build custom reports with the metrics you choose and email them automatically every month.
Another way to get to know your audience is to listen to the online conversation around your industry. It's important to not only know your audience, but the influencers in your industry, and especially your competition. You can see the conversation in your industry quickly and easily with RSS feeds or keyword monitoring. Platforms like Hootsuite and Buffer support RSS feeds, and Sprout Social allows social listening with various features. Our management tool supports both RSS feeds and keyword monitoring, and allows you to repost directly from the interface.
Our new management tool is the most powerful tool we've seen. It allows you to see and respond to engagement on all your platforms in one place, easily engage in social listening, and curate and schedule content. Check out the software here and start a 14-day free trial!
Have more questions about social media management, our services, or our software? Get in touch with us through email, our chatbot, or set up a meeting to talk with us directly! We'd love to hear from you!