Tuesday November 13, 2018
Nurture Your Leads With These 5 Emails
In our last entry, we introduced the 5 Email Sequence that you'll need to nurture an ongoing relationship with you and your brand. Think about it this way: if a guy sees some girl that he finds absolutely beautiful and then proceeds to ask her to marry him, that conversation wouldn't go so well. He's only just met her and he's already moving in to seal the deal! If he wants any shot at being with her forever they'll need to be properly introduced, go on a series of dates, get to know each other better, and then he can pop the question.
How often do we treat our leads this way though? We'd probably get more "I do's" if we worked harder to not scare them off with such aggressive sales strategies!
Thank You Email
Problem & SolutionThis email should provide an example of a common problem, or set of problems, that your product or service is able to solve. This is a perfect setup to show how you can provide a practical solution to a common pain point. This email your potential customer should be able to easily identify with. Don't be long-winded with this email; remember, less is more. As long as you hit the basic ABC's for your reader you'll communicate your solution with clarity.
Overcome an Objection
Continue Providing Value
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