Thursday March 15, 2018
When you plan your social media calendar, are you tired of doing the same-old, same-old posts? Looking for something fresh to reengage your audience? Interactive content is a great way to not only engage your followers, but to teach them about your products and industry and increase your click-through rate. Need help with your social media calendar? Check this out!
So what are some examples of interactive content and how can you best use them?
Polls are a fun way to encourage your followers to engage with your brand and show them that their opinion matters to you. You can post polls organically in Facebook groups, Facebook pages, and Instagram stories. Polls are great for asking your customers their opinions on products/services, for funny "would you rathers," or even for product trials or possible promotions. Plus, polls give you the opportunity to post twice - once with the question and again with the results. This type of interactive content is low effort and high reward for both you and your followers.
If you've been on social media long, you've seen the "like and comment to enter to win!" strategy. Even though it may seem cliche, it's still a great idea as long as you're offering real value for your followers. Although Facebook doesn't allow this type of engagement anymore, Instagram is still a great platform for contests. You can also post pictures of the prize to incentivize people to enter. Again, if you're offering value to your customers, you can't go wrong with this interactive content.
How many of us have taken a quiz like "Which Friends character are you?" This type of interactive content may take a little more time to plan and create, but if it's done right, is so much fun for your audience. For businesses, it's best to share quizzes that relate to your products or services, like "What kind of flower are you?" for a florist's shop. As long as your quiz is relevant to your business and your audience, have fun with it!
Multiple choice post
Like polls, multiple choice polls can be an interesting way to ask your customers about can brand. You can ask them to choose which flavor you'll be adding to your menu next, what additional service they'd like to see, or what part of your business they want to learn more about. Then they can comment with which one they choose. Asking your followers for input makes them feel more connected to your brand and sends the message that you are transparent and care about their opinions. Need tools to put your marketing strategy in place? We have your covered with this blog.
Infographics are already visually appealing and educational, but if they're interactive, they're a lot more useful to your customers. With interactive infographics, your customers can click on images to go to landing pages where they'll see even more info. Your calls to action can take people directly to a subscription or sales landing page and increase your conversions. Not only will people be engaged while learning about your business, you could also see better ROI. Interactive infographics are just one more tool in your content toolbelt to change up your posting and garner better results. Discover 5 audiences you need to market to but aren't.
Are these descriptions already giving you ideas of how to incorporate interactive content into your content strategy? We hope so! If you've benefited from this post or others, why don't you let us know? Send us a message on Facebook, or leave us a review. If you want more content like this, plus a community of like-minded Lakeland business leaders, join our Facebook group, Social Insights Community. We hope to hear from you!