Monday December 4, 2017
Want to take your online presence on Facebook to the next level? Wondering what hidden features the platform offers that could help you? Aiming to get the most benefit from Facebook's powerful tools? Here are a few of the foundations that could help you do just that!
- Content is King
The #1 thing to remember when marketing on Facebook is that the platform favors high-quality content. Strategies to beat the algorithms only work as much as the level of value you're providing in content. Facebook wants you to engage your audience instead of constantly selling something.
That's another reason consistent posts are so important. In your posts, you can have a wider variety of topics and bring more diverse value than in ads. Talk about your products, but also talk about community events and industry news. Run and promote specials, but also highlight customer stories/reviews. At every turn, provide value to your customers beyond sales, and your marketing strategies will be more successful.
- Save a Backup
Did you know you can backup your Facebook data? It's a good idea to periodically download data, since if someone does hack your account, they could delete everything and cause you a lot of headache. But Facebook has provided a way to save all your content - posts, videos, photos - so in case something drastic does happen, you can access all your past data.
- Secure your Conversations
Facebook also provides encryption capabilities for Messenger. You can turn on these capabilities if you need to ensure that an important, confidential conversation isn't accessed by anyone other than the recipient. Messenger also has timer options that erase messages after a certain amount of time so no one can access them. Check out the "Secret Conversation" feature here.
Want to discover more Facebook power tips? Here's an article by Social Media Today (our source for this article) with more tips. As always, stay tuned to the blog for industry updates, affiliate reviews, and social tips & tricks!