Friday May 11, 2018
Email campaigns are a profitable and versatile marketing method. You can reach most anyone of any age with it, measure its results, and get a high return on it. In the last quarter of 2017, email marketers gained a return of $50 for every $1 spent on email marketing. But let's be honest - we don't read a lot of the commercial emails that end up in our inbox. So how do you make an email campaign that people will open and respond to? Here are 3 aspects to focus on for an effective email marketing campaign.
Your email needs to look nice and catch your recipient's eye, but in emails, less is actually more. Keep the creative elements in your email simple. Use a white background, a few images and graphics, and call it a day. Simplicity streamlines the visual elements and pleases the eye. Remember, people are viewing your email in their inboxes. Design your creative elements for the inbox, not the browser.
It's not just your creative elements that are better off simple. Less is more when it comes to your copy, too. Keep your text short and to the point. Add as much wit, humor, and personality to your content as is appropriate. But most importantly, add value for your customer. Put statistics, recipes, a daily feature in your emails. You don't necessarily need a CTA in every email, but you do need to make the content relevant and entertaining enough to draw the attention of someone who has a million other things to do. Make your content compelling enough that after opening one email, your customer will want to open every email from you. In fact, your goal should be to get customers in the habit of opening all of your emails.
This may sound like a technical topic, but it's actually pretty simple. Good coding is important for short load times. If an email takes longer than a few seconds to load, your customer will lose interest and go back to the emails waiting in their inbox. You'll want to use a mixture of HTML words and HTML-based buttons to keep the load times short. Don't use images - they take a few seconds longer, which is crucial time for you and your customers.
When you're crafting an email campaign, focus on all 3 areas equally. If one of the 3 components is missing, the whole campaign will be less effective. If you're not seeing the success you'd like to see from your email campaigns, that's probably a clue that it's time for an overhaul.
We hope these tips have helped you understand email campaigns better and how to create effective ones. If you have any other questions about marketing or social media, or if you'd like to know more about our services, get in touch with us through our website, Facebook Messenger, or our Facebook group. We'd love to hear from you soon!