Meet Your Growth Partner

Six Simple Steps to Creating GIFs for Social Media Posts

By: ScottCox Sunday February 11, 2018 comments Tags: creating animated GIFs, Lakeland, social media graphics, social media management, social media marketing, social media marketing Lakeland

By now, you're probably aware that more than eight billion videos are watched on Facebook every day and that creating GIFs have become a trend send they are shared twice as much as .JPEGs or .PNGs. But did you know that you can now create GIFs for your social media posts with the new Canva Animator? If you signed up for a Canva for Work paid account, you can choose to download your design as an animated GIF or movie with various animation styles. You can try each of them and see what it will look like before downloading.

Creating GIFs is as simple as:

    • After creating the graphic, click the Download button.


    • Toggle the drop-down menu arrow under File Type.


    • Choose animated Movie/GIF.


    • Click on Preview Animation.


    • Choose an Animation Style (Rise, Bounce, Slide, Block, 3D, Fade).


    • Click Download as a Movie or Download as a GIF.

Because this feature is still in its experimental stage, images with filters, uploaded fonts and designs with more than 10 pages are not yet supported. It's best to keep your design simple, but if you're unsure if the animation will work, Canva gives you a warning if it's too complicated when you go to download it.

Social-Media Platforms

Facebook does not support uploading a GIF directly but if you download the animation as a movie and then upload to Facebook, it will work great and continue to loop in viewer's feed. However, Twitter supports animated GIFs directly. They can be up to 5MB when uploaded from mobile, and up to 15MB from the web. While Instagram does not support importing animated GIFs, but you can post the MP4 video just like you do for Facebook and it will auto-play and loop, just like an animated GIF. You can, however, include GIFs in Instagram Stories. Read more about that here. LinkedIn is another platform that follows this same process of uploading it as an MP4, but it will have a play button and will not loop.

If you're new to creating graphics, check out tips on making eye-catching images. For even more social media marketing tips, join our Facebook group.

About the Author: ScottCox

leadbox# 5 was not found. {APWT1367DMK}