Creating Contextual Content
Wednesday October 24, 2018
So you're trying to grow your business using social media and you're posting, and posting, and posting and you start to notice over time that one platform shows more favorable towards your business than another; why is that? After all, you have been posting the same written copy and the same pictures across all of the platforms you're a part of, that should have gotten you the same type of engagement across the board right? Not so fast! It turns out that the way you communicate your content can and should differ for each platform to ensure the highest amount of engagement.
Copy, Paste, Demote!
Respect The Platform
From that one piece of content you can then:
- Post the full video on your YouTube channel and Facebook page
- Post the 60-second version on Instagram
- Create a Quote Graphic for Twitter and Instagram Stories
- Upload the Audio from the video to your Podcast
- Publish the written transcription onto your Blog
All from just one piece of content!
The Answer Is To Start Today!
Are you having trouble with being constant with your social media? Try out our social media management tool, enjoy a 14-day free trial of the software. Get in touch with us via email, Facebook Messenger, or our website. You can also join the Facebook Group, Get Your Business Known, to connect with other business owners and get additional Facebook business page engagement support.

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