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4 Features to Look For in Content Management Systems (CMS)

By: ScottCox Friday June 1, 2018 comments Tags: analytics, content, content management system, Lakeland, management tools, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland, social media tools

The social climate today is not what it was 2 years ago. It's not even what it was 6 months ago. Social media is constantly evolving, and you have to evolve with it. So do the tools you use.

There are tons of content management systems out there vying for your attention, and it can be hard to choose which one is best for you. Here are 4 features to look for when you go CMS shopping:

1. GMB and Instagram Business Integration
So far, only a few CMS support GoogleMyBusiness and Instagram Business profiles. But these two platforms are extremely important in today's online climate. In 2017, 80% of Instagram users followed a business account, and in 2018, Instagram ad revenue is predicted to hit almost $7 billion. Even more important, posting regularly on GoogleMyBusiness boosts your website's SEO and traffic. You can't afford to ignore these platforms, and finding a CMS that allows you to post to them will save you time and a lot of hassle when you're publishing content.

2. Blog Integration
Blogs are a great way to establish yourself as an expert in your industry and get your content to the right people. A CMS that allows integration with your Wordpress, Blogspot, and Medium accounts will streamline and simplify your publication process. With the right CMS, you can write your blog and set SEO specifications before posting, then share your blog link on your social profiles - all from the same interface.

3. Design Integration
Variety is good on your social profiles - you want to keep your audience engaged with videos, images, and graphics. So a CMS that allows you to create graphics and attach them to a post would be a curation dream come true! Certain CMS integrate with Canva and other design programs to allow you to make graphics and resize images directly from the CMS interface.

4. Monitoring and Reporting Capabilities
Part of creating good content is knowing what's going on in your industry and keeping tabs on how your audience is responding to you. A good CMS will have keyword monitoring and reporting capabilities so you can use one system to find content, stay up-to-date on the online conversation, and get performance analytics for your content.

Want to know more about what a good CMS looks like? Check out our blog about how our management software can help you with curation, publication, management, and analytics! Or visit our website to learn about our management and content creation services.

We are here to help you take your business to the next level! Contact us through email or Facebook Messenger, or can set up a meeting to talk with us directly!


About the Author: ScottCox

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