Thursday January 30, 2020
Chatbots are the future of online marketing. They can convert cold, warm, and hot audiences, as well as provide immediate customer service and organize and automate processes companies normally do by hand. If you aren't already using chatbots, they could increase your productivity and effectiveness. Here are 4 ways to use chatbots to improve your social media strategy:
Capture Cold Audience Leads
When you're marketing to cold audiences, you want to offer information in return for contact information - i.e. a lead magnet. Chatbots are a great way to distribute lead magnets. You can put a chatbot link in a Facebook ad and have them receive the lead magnet through the chatbot. That way, they're opting into the chatbot while also giving you their contact info, providing you two new ways of touching them. Once they're in, you can market to them through email and chatbot, and move them through the sales funnel.
Educate Warm Audiences
Chatbots are also a great way to market to warm audiences. Once an audience member opts into your chatbot, you can send out blogs, infographics, and articles from outside sources to educate them toward a purchasing decision. With chatbots, you can make repeated touches in an accessible and nonintrusive format.
Incentivize Hot Audiences
A hot audience member is close to converting, but they're still not totally convinced. Hot audiences are more likely to respond well to discounts, promotionals, and special offers. With chatbots, you can not only send out the offers, but can provide a way for audience members to convert directly. Links to landing pages or Amazon product pages give them a way to become a lead or even make a purchase straight from the chatbot.
Provide Customer Service
Customer service is perhaps the thing chatbots do best. They can provide immediate answers to customer inquiries and you can direct customers to your chatbot from any medium. They can schedule appointments, make sales, and catalogue customer information. A chatbot not only improves response times and customer satisfaction, but it saves manpower for brands.
Chatbots are a powerful way to market to any audience, improve performance, and increase brand loyalty. Want to know more about chatbots and how they can help your brand? Check out our blog about pairing chatbots with offline marketing and how to attract and convert customers with chatbots. Plus, you can subscribe to our blog to never miss another article!
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