brand awareness is the strength of a brand’s presence in the consumer’s mind. A strong brand should be at the front of the customers memory and come up naturally when they think about a certain category or service of that brand. It begins with potential customers knowing about your brand and they may buy from you. This develops deeper with brand loyalty, where people prefer your brand over others. The peak of brand awareness is when your customers love your brand and tell others about you.
We increase our clients brand awareness (or brand recognition) through social media interaction. We do this through consistent messages and posts across platforms, always keeping in mind the brands voice and style. All advertisements reflect the brand’s image, colors, icons, services, etc. And most importantly, through retargeting, we repeatedly get an ad back in front of the target customer.
Overall, brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Brand awareness is crucial in the early months or years for business development. Brand image is more about the consumers’ beliefs about the company and it’s services. Quality, price, and value may affect a brand’s image.