Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Get More Clients - Offer Appointment Scheduling through Social Media

By: jpotts Friday July 19, 2019 comments Tags: social media, social media strategy, social media scheduling, social media management, facebook, instagram

Get More Clients - Offer Appointment Scheduling through Social Media

You've been using Instagram and Facebook business pages to help you gain exposure. You may have also been using these two platforms to synchronize your posts in one smooth motion. But there has always been a dilemma for hyper-linking your Contact page to Instagram posts the same way you can with Facebook. Imagine yourself as a potential customer in need of a specific service. You come across a local company with some really compelling content on Instagram, and you just know this is the perfect company to help you with your... Read More


4 Social Media Features

By: ScottCox Tuesday December 11, 2018 comments Tags: branding, business, digitalmarketing, instagram, marketing, marketing strategy, social listening, social media agency, social media content, social media management, social media tools

4 Social Media Features

Social media has been around for a little over 10 years, and it's still booming, especially as a business tool. As a business owner, here are some features to help increase your social media efforts. Brand Customer Communication Customers are talking to the brand s they love through follows likes, comments, and reviews. Newer features like Ad's in Facebook Messenger and chatbots are also making it easier for brand s to engage with customers. The trend will likely continue, so as a brand , make an effort to ask customers... Read More


Should I use emojis in business posts?

By: ScottCox Tuesday September 25, 2018 comments Tags: audiences, content creation, content strategy, emoji, facebook, facebook marketing, human emotion, instagram, marketing, marketing strategy, social media content, social media strategy

Should I use emojis in business posts?

Should  businesses  use emojis  on social media? Using Emoji's Absolutely! Emojis have the ability to bring a personal element to a post. But like all things, there is a time and place. For some businesses or situations, it may be inappropriate to use certain emojis. Our recommendation is to be mindful of which emojis you use. Keep it simple and light-hearted. Human emotion is the fastest way to connect with the person on the other side of the screen and emojis do that. Emogi an emotional marketing platform released a report,... Read More


New Instagram Hashtag Feature

By: ScottCox Monday September 24, 2018 comments Tags: algorithm, audiences, content creation, content strategy, instagram, instagram algorithm, Instagram marketing, marketing strategy, social media news

New Instagram Hashtag Feature

New Instagram Hashtag Feature One thing about Instagram that gets interesting is seeing all the hundreds of hashtags tucked anywhere users can get them. Which leads us to one of the main questions that we get asked. Should you put the hashtags in your Instagram post or in the first comment? Is one better than the other? The truth simply is that it doesn't matter when it comes to the algorithm but it does look better. When you put hashtags in your first comment, it makes the image caption clean and clear. It also allows the first... Read More


3 Smartest Ways to Use Instagram in a Social Media Strategy

By: ScottCox Friday July 27, 2018 comments Tags: instagram, instagram business profile, Instagram marketing, instagram stories, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

3 Smartest Ways to Use Instagram in a Social Media Strategy

Lots of people use Instagram to market their business because someone told them it's a great marketing tool. But not many people use Instagram the right way - the way that integrates with the rest of their social media strategy and actually increases profits. Here are 3 smartest ways to use Instagram in a successful social media strategy : A Brand Definition Although a defined, consistent brand is important across platforms, but on Instagram, your brand can really shine. Because Instagram is a visual platform, you have... Read More


3 Reasons Consistency is Essential To Social Media Success

By: ScottCox Monday May 21, 2018 comments Tags: algorithm, consistency, facebook marketing, google ranking, instagram, Lakeland, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, twitter

3 Reasons Consistency is Essential To Social Media Success

In our last blog, we talked about mistakes marketers are still making , and one of those mistakes was not posting consistently. But why is consistency so important? Here are 4 reasons you need to be consistent with social media posting to be successful on social. Hashtags With the Facebook news feed revamp earlier this year, organic reach is almost obsolete on Facebook. However, it's not gone completely, and using 3 hashtags in your posts can still bring you traffic. But consistency is important on Facebook mainly to show new... Read More


5 Ways Our New Management Tool Can Help You

By: ScottCox Friday May 4, 2018 comments Tags: analytics, content creation, facebook, instagram, instagram business profile, Lakeland, management tools, seo, social media agency, social media calendar, social media content, social media management, social media marketing, social media marketing Lakeland, twitter

5 Ways Our New Management Tool Can Help You

We get it. Managing your social media profiles while running a business is tough. You have to think about keeping up with your employees, pleasing your client s, and making sure your systems are running smoothly. To do social media well and get the most benefit from it, you need help. Thankfully, we have a tool that helps you take care of every part of social management. We're launching our new management tool in just a few weeks, and we want you to know about it beforehand. Here are 5 ways our new social media management tool can help... Read More


5 Ways to Improve Your Social Media Strategy

By: ScottCox Friday April 20, 2018 comments Tags: content strategy, facebook, instagram, Lakeland, social media agency, social media content, social media management, social media marketing, social media marketing Lakeland, social media strategy, twitter

5 Ways to Improve Your Social Media Strategy

Your social media strategy is the engine of your online presence. It gives direction for which platforms you use, what kind of content you share, and how much money you allocate to each campaign. Because it's so important, you should always be reassessing it to improve it. Here are 5 elements that will make your social media strategy more effective. Chatbots These message automations are a great way to improve customer service, streamline systems, and take some legwork away from your employees. Chatbots automatically... Read More


Next Steps: Running a Successful Influencer Marketing Campaign

By: ScottCox Tuesday April 17, 2018 comments Tags: influencer marketing, instagram, instagram business profile, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland

Last week, we shared a blog about getting started with influencer marketing. But the 3 steps we shared there were only the prep stages - here's how to run a successful influencer marketing campaign all the way through. Step 4: Make a good first impression. When you're getting ready to reach out to an influencer, your goal is to start a relationship with them and their brand . Whether or not they eventually do marketing for you, you want to have a good relationship with them that's mutually beneficial. So in your introduction,... Read More


How to Get Started with Influencer Marketing

By: ScottCox Saturday April 14, 2018 comments Tags: analytics, influencer marketing, instagram, instagram business profile, Lakeland, sales conversions, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

How to Get Started with Influencer Marketing

If you haven't started your influencer marketing campaign by now, you should go ahead and jump on the bandwagon. The stats and numbers are undeniable: 90% of customers trust peer recommendations as compared to 33% who trust brand advertisements. And 49% of Twitter users buy based on social media influencers' recommendations. Even more impressive is the numbers on influencer marketing ROI . Content posted by influencers drive 11 times higher ROI than traditional marketing. Instagram is the best place to... Read More




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