Making Social Profitable

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Local Service Ads - Your Gateway to More Qualified Leads!

By: Anna Tuesday May 28, 2019 comments Tags: google ads, google ranking, leads

Local Service Ads - Your Gateway to More Qualified Leads!

When your sink is clogged, you need a plumber who can get to your house as soon as possible. When you're moving, you need a company you can trust to take care of your belongings. As a plumber or moving company, it's difficult to reach and convert local customers just through Google text ads. That's exactly why Google has created Local Service Ads - to connect searchers with trusted businesses from their community! Local Service Ads are Game Changers! Imagine getting double your current number of calls a week from... Read More


Podcasting And Marketing

By: ScottCox Tuesday November 20, 2018 comments Tags: content creation, content management system, content strategy, facebook, facebook marketing, google ranking, marketing strategy, social media content, social media strategy

Why Podcasting Is The Opportunity You Can't Afford To Pass Up Must individuals have listened to a podcast or two. That's because podcasting is growing in popularity in parallel with the ease and accessibility of technology and access to the internet. What does this mean for you as a business owner? This is your chance to dive deeper into your industry to magnetize the right audience using an audio format. Just like the posts and ads that get distributed on social media to drive people to your website ... Read More


Website Optimization Tips

By: ScottCox Saturday September 22, 2018 comments Tags: content creation, content management system, content strategy, facebook, facebook marketing, google ranking, Mobile Friendly Website, Optimization, social media agency, website

Website Optimization Tips

Website Optimization Believe it or not, we come across businesses that still don't have a website or have a basic under optimized one.  Businesses invest large amounts of money into directing attention to their products or services but if you don't have a website you're missing out! It is important to have multi forms of marketing and some you can live without but not a website . Check out the stats on how many google searches occur each day. One of the first things someone does when a business is referred to them is to search for... Read More


SEO & Social Media Strategies

By: ScottCox Monday September 10, 2018 comments Tags: content creation, content strategy, facebook, facebook marketing, google ranking, Lakeland, seo, social media agencies, social media agency

SEO & Social Media Strategies

SEO and Social media are two closely related digital strategies that are used to improve website rankings on search engines and to create a strong visible online presence. The two are both organic and inbound tactics that focus on creating an engaging brand identity that naturally attracts traffic. Your social media online presence can greatly improve your search engine rankings. Social media, as well as SEO , utilizes high-quality web content and the effort you put into your presence on social media can particularly improve your online... Read More


Facebook Page Verification - What, Why, and How

By: ScottCox Thursday September 6, 2018 comments Tags: audiences, brand, facebook, facebook marketing, google ranking, Lakeland, marketing strategy, social media agencies, social media tools

Facebook Page Verification - What, Why, and How

With recent updates to Facebook and the attention on data breaches, you may have seen Facebook beef up their security. Something super powerful that we recommend at Social Reach is that as a business owner you: Verify Your Facebook Business Page! You know that little blue checkmark or grey one you see on some Facebook Pages? Well, at one point it was only found on the pages of celebrities and public figures. But it is becoming widely seen on business pages, in the form of a small gray checkmark. It's very beneficial to verify your... Read More


Your Online Storefront: 10 Elements to Improve Your Website

By: ScottCox Tuesday August 21, 2018 comments Tags: algorithm, coding, google ranking, Lakeland, sales conversions, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, web design, website

Is your website working for you or against you? We talk a lot about social media strategy , but your website is an equally important part of your online presence. Making sure your customers have a positive experience with your business online is essential to maintaining brand integrity and increasing revenue. Here are 10 elements of effective, high-performance website s: 1. Mobile Compatibility According to a 2017 study, 77% of consumers use mobile phones. That means that many of your visitors will view your website on... Read More


5 Parts of Google Ads to Improve and Increase your Sales

By: ScottCox Friday August 17, 2018 comments Tags: google, google ads, google Adwords, google ranking, keywords, Lakeland, negative keywords, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

Google Adwords can seem like an enigma. It's sometimes hard to figure out how to use them effectively. Just understanding how each part of the system fits together can be difficult. But once you figure out how to use Google ads effectively, you reap some big rewards. Here are 5 parts of Google Adwords to understand and improve in order to increase sales.    Keywords Unlike Facebook ads, Google ads use keywords as the main way of targeting. When you're choosing keywords for a particular ad group, think holistically about your overall... Read More


Value over Volume: What is Quality Content and Why is It Important?

By: ScottCox Tuesday May 29, 2018 comments Tags: content strategy, google ranking, Lakeland, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, value

Last week, we shared a post about why consistency is important in social media marketing . Consistency and frequency  is a huge part of success on social, but quality content is the other side of that coin. Posting a lot only does you good if the content is relevant, specific, and high-quality. So why is it important that content be relevant, specific, and high-quality? Two of the biggest reasons are quality content 1) engages readers more and 2) boosts your google ranking . Google uses 8 major algorithms that analyze and... Read More


5 Reasons Posting on GoogleMyBusiness is Important

By: ScottCox Friday May 25, 2018 comments Tags: google, google ranking, GoogleMyBusiness, Lakeland, marketing strategy, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy

No one doubts the popularity of Google. With billions of searches happening every day, it's by far the biggest internet force today. But not as many people know about the power of GoogleMyBusiness, Google's listing service. Creating a GoogleMyBusiness account is easy and free, and posting on your account is easy, too. So what are the benefits of posting on GoogleMyBusiness? Here are 5 reasons posting on GoogleMyBusiness should be an important part of your social strategy. 1. It's where the people are. Like the Little Mermaid,... Read More


3 Reasons Consistency is Essential To Social Media Success

By: ScottCox Monday May 21, 2018 comments Tags: algorithm, consistency, facebook marketing, google ranking, instagram, Lakeland, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, twitter

3 Reasons Consistency is Essential To Social Media Success

In our last blog, we talked about mistakes marketers are still making , and one of those mistakes was not posting consistently. But why is consistency so important? Here are 4 reasons you need to be consistent with social media posting to be successful on social. Hashtags With the Facebook news feed revamp earlier this year, organic reach is almost obsolete on Facebook. However, it's not gone completely, and using 3 hashtags in your posts can still bring you traffic. But consistency is important on Facebook mainly to show new... Read More




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