Making Social Profitable

Get Better Results And More Freedom From Your Marketing

What Can A Professional Copywriter Do for Your Business?

By: Anna Friday April 26, 2019 comments Tags: facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

What Can A Professional Copywriter Do for Your Business?

When you provide engaging, relevant and useful content on your website , there's a stronger chance that visitors will stay a little bit longer to go through the information that you've provided. But what if writing isn't in your wheelhouse? A professional copywriter can help. While there are numerous ways a copy writer can be utilized, let's look at some of the most common. Landing Pages: A well-written landing page answers all of a customer's initial questions about a service, product, or promotion. They want to know why they... Read More


Social Contests - What Type of Contest Should I Use?

By: Anna Friday March 1, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Type of Contest Should I Use?

Once you've determined your prize , it's time to choose the type. There are three basic Facebook contests: Giveaways/sweepstakes Photo Contests "Refer-a-friend" promotions Even though photo contests are a great way to increase engagement and gather user-generated content , giveaways are the easiest to start with. Refer-a-friend contests take more work, but they're also the best way to get your customers to spread the word about your contest and your brand , and for you to collect leads. This is why it's... Read More


Social Contests - What's the Prize?

By: Anna Thursday February 28, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What's the Prize?

After you have your ideal demographic chosen , it's important to choose the prize. The prize doesn't need to be expensive, but it must be relevant to your ideal customer . Even better is one that is unique to your business. Selecting a prize that's intriguing to your target customer is way more valuable than offering up a costly item. For example, if you hold events, offer a four-pack of tickets or a VIP package. A restaurant could give away a dinner for two. Florists can offer a bouquet delivered to the location of the winner's choosing.... Read More


Social Contests - What Demographic Should I Target?

By: Anna Wednesday February 27, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Demographic Should I Target?

So now that your contest goals are set, what's next? Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you're trying to appeal to everyone, then you most likely will reach no one. What's relevant to your target market is so more crucial than a broad reach. Focusing on specific demographics will greatly improve the chance of attracting the right people to your contest. If you don't know your target demographic, then first ... Read More


Be Social By Holding a Contest

By: Anna Tuesday February 26, 2019 comments Tags: contest, events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Be Social By Holding a Contest

Thinking about holding a Facebook contest to increase engagement and spread the word about your upcoming event? GREAT! There are numerous reasons to consider running a Facebook contest to promote your business. However, possibly the best is that it's relatively easy and inexpensive to execute. If done correctly, a Facebook contest can: Improve engagement with existing fans Expose brand to potential fans Generate new leads While it seems super simple to let your customers know you're giving away a... Read More


How to Sell More Tickets to an Event on Facebook

By: Anna Thursday January 31, 2019 comments Tags: events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Can Facebook ads really help sell more tickets to your event? The answer is: YES. One of our event client s who use Attendstar is now selling 100% more tickets because of our social media strategy , which includes Facebook ads. This results in thousands of more dollars in revenue. Step 1: Create a Facebook event You can create event ads to get more responses or to sell more tickets on Facebook. But first, you have to create an event on a Facebook page. You have to be an admin, co-host or editor of the event. Next, put... Read More


How to Use Facebook Live to Get Convenient and Easy Engagement

By: ScottCox Monday December 10, 2018 comments Tags: content creation, content management system, content strategy, facebook, facebook ads, marketing strategy, social media agency, social media content

How to Use Facebook Live to Get Convenient and Easy Engagement

Fасеbооk Livе iѕ a frее ѕtrеаming tооl уоu can use tо bооѕt awareness for your business. But bеfоrе уоu divе into clicking that, "go live" button, thеrе аre a couple of things tо consider. Facebook Livе is аеxсеllеnt resource to gеt extra еngаgеmеnt on your Fасеbооk Business Pаgе. You can learn so much about your audience and build credibility with your following. With thе lаtеѕt аlgоrithm updates it is proving to be one of the best options to grow on Facebook. Aѕ long аѕ... Read More


Facebook & Messenger Stories Ads

By: ScottCox Sunday September 30, 2018 comments Tags: ad strategy, content creation, facebook, facebook ads, facebook marketing, social media agency, social media marketing, social media strategy

Facebook & Messenger Stories Ads

Are you using Facebook Stories in your marketing plan? Back in July Facebook announced that Ads were coming to Facebook Stories. Businesses can now access this ad placement option through Ad manager. Messenger Stories formerly called Messenger Day has 150 million daily active users.  Facebook's new Stories ads will support all objectives currently available for Instagram Stories ads. To name a few reaches, brand awareness, video views, app install, conversion, traffic and lead generation are currently available. Facebook has been... Read More


3 Effective Facebook Advertising Campaigns

By: ScottCox Sunday September 16, 2018 comments Tags: ad strategy, audiences, awareness, facebook, facebook ads, facebook marketing, marketing strategy, social media marketing, social media strategy

3 Effective Facebook Advertising Campaigns

3 Effective Facebook Advertising Campaigns Advertising on Facebook can be tricky, there are many options and it can get confusing. To help you we have included three effective campaigns below that will get you headed in the right direction. With Facebook advertising, you're able to target the different temperatures of audience s that have engaged with your business. It is important, to understand the different  audience temperatures , cold, warm, and hot. Below you will find three Facebook campaign's that work together to help you... Read More


Facebook Announces It Will Remove 5,000 Ad Targeting Options

By: ScottCox Friday August 24, 2018 comments Tags: ad targeting, custom audiences, facebook, facebook ads, Facebook custom audiences, facebook marketing, facebook updates, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland

Facebook Announces It Will Remove 5,000 Ad Targeting Options

Facebook has been in the news a lot this year. So has Russia (as always), and Cambridge Analytica. The scandal earlier this year made big waves in the social media world, and therefore in the business world. But Facebook isn't done making changes. This week, they announced they'll also be removing over 5,000 of their advanced ad targeting options. Why is Facebook making these changes? The Cambridge Analytica scandal wasn't the first time Facebook has been been in hot water over their ad targeting options. In late 2016, an... Read More




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