Making Social Profitable

Get Better Results And More Freedom From Your Marketing

What Can A Professional Copywriter Do for Your Business?

By: Anna Friday April 26, 2019 comments Tags: facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

What Can A Professional Copywriter Do for Your Business?

When you provide engaging, relevant and useful content on your website , there's a stronger chance that visitors will stay a little bit longer to go through the information that you've provided. But what if writing isn't in your wheelhouse? A professional copywriter can help. While there are numerous ways a copy writer can be utilized, let's look at some of the most common. Landing Pages: A well-written landing page answers all of a customer's initial questions about a service, product, or promotion. They want to know why they... Read More


Social Contests - What Type of Contest Should I Use?

By: Anna Friday March 1, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Type of Contest Should I Use?

Once you've determined your prize , it's time to choose the type. There are three basic Facebook contests: Giveaways/sweepstakes Photo Contests "Refer-a-friend" promotions Even though photo contests are a great way to increase engagement and gather user-generated content , giveaways are the easiest to start with. Refer-a-friend contests take more work, but they're also the best way to get your customers to spread the word about your contest and your brand , and for you to collect leads. This is why it's... Read More


Social Contests - What's the Prize?

By: Anna Thursday February 28, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What's the Prize?

After you have your ideal demographic chosen , it's important to choose the prize. The prize doesn't need to be expensive, but it must be relevant to your ideal customer . Even better is one that is unique to your business. Selecting a prize that's intriguing to your target customer is way more valuable than offering up a costly item. For example, if you hold events, offer a four-pack of tickets or a VIP package. A restaurant could give away a dinner for two. Florists can offer a bouquet delivered to the location of the winner's choosing.... Read More


Social Contests - What Demographic Should I Target?

By: Anna Wednesday February 27, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Demographic Should I Target?

So now that your contest goals are set, what's next? Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you're trying to appeal to everyone, then you most likely will reach no one. What's relevant to your target market is so more crucial than a broad reach. Focusing on specific demographics will greatly improve the chance of attracting the right people to your contest. If you don't know your target demographic, then first ... Read More


Be Social By Holding a Contest

By: Anna Tuesday February 26, 2019 comments Tags: contest, events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Be Social By Holding a Contest

Thinking about holding a Facebook contest to increase engagement and spread the word about your upcoming event? GREAT! There are numerous reasons to consider running a Facebook contest to promote your business. However, possibly the best is that it's relatively easy and inexpensive to execute. If done correctly, a Facebook contest can: Improve engagement with existing fans Expose brand to potential fans Generate new leads While it seems super simple to let your customers know you're giving away a... Read More


Be Social By Educating

By: Anna Sunday February 17, 2019 comments Tags: event marketing, social media agency, social media management, social media marketing, social media tools

Be Social By Educating

Prospective client s want more than a good pitch. They want to interact with your business and better understand your perspective before they commit. Hosting an education event is a great way to offer this experience to potential customers. You should take advantage of every opportunity to: build relationships generate goodwill earn the trust of prospective customers. Phenix Salon Suites , one of our client s, frequently puts this method into practice by hosting educational seminars for salon professionals.... Read More


What is Inbound Marketing?

By: Anna Friday February 15, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools

What is Inbound Marketing?

HubSpot describes it as "pull...Rather than interrupt customers with disruptive ads or unethical sales tactics, you attract them via valuable content that helps them accomplish their goals." Marketo defines it as "a strategy that utilizes many forms of pull marketing - content marketing, blogs, events, SEO , social media and more - to create brand awareness and attract new business." Techtarget says it's "a strategy that focuses on attracting customers, orleads, via company-created Internet content, thereby having potential... Read More


How to Determine Your Target Audience

By: Anna Monday February 11, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools

How to Determine Your Target Audience

Are you feeling like it's impossible to specifically know your target audience ? You're not alone. But learning more about your customers is not as hard as you think, and it can help you develop your message and strategy. The first step is to narrow down your audience to the point that allows you to select the applicable marketing channels and create a brand persona or a representative model of your prototypical customer. How do you gather data to craft your buyer persona? You can develop surveys, utilize user testing, conduct... Read More


What Do Consumers Want?

By: Anna Friday February 8, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools

What Do Consumers Want?

Is your brand giving consumers what they want? How do you know what they are really looking to see? One way is to stay informed by studying statistics. We know you don't have a lot of time to comb through a bunch of numbers, so here's a recent data report released by Stackla: " Bridging the Gap: Consumer Marketing Perspectives on Content in the Digital Age. " In this report, 1,590 consumers and 150 B2C marketers from the US, UK, and Australia were surveyed. The results were that even though consumers and marketers agree on... Read More


How to Sell More Tickets to an Event on Facebook

By: Anna Thursday January 31, 2019 comments Tags: events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Can Facebook ads really help sell more tickets to your event? The answer is: YES. One of our event client s who use Attendstar is now selling 100% more tickets because of our social media strategy , which includes Facebook ads. This results in thousands of more dollars in revenue. Step 1: Create a Facebook event You can create event ads to get more responses or to sell more tickets on Facebook. But first, you have to create an event on a Facebook page. You have to be an admin, co-host or editor of the event. Next, put... Read More




Subscribe to Receive Updates for New Content




Archives


Subscribe

rss