Making Social Profitable

Get Better Results And More Freedom From Your Marketing

What Can A Professional Copywriter Do for Your Business?

By: Anna Friday April 26, 2019 comments Tags: facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

What Can A Professional Copywriter Do for Your Business?

When you provide engaging, relevant and useful content on your website , there's a stronger chance that visitors will stay a little bit longer to go through the information that you've provided. But what if writing isn't in your wheelhouse? A professional copywriter can help. While there are numerous ways a copy writer can be utilized, let's look at some of the most common. Landing Pages: A well-written landing page answers all of a customer's initial questions about a service, product, or promotion. They want to know why they... Read More


Social Contests - What Type of Contest Should I Use?

By: Anna Friday March 1, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Type of Contest Should I Use?

Once you've determined your prize , it's time to choose the type. There are three basic Facebook contests: Giveaways/sweepstakes Photo Contests "Refer-a-friend" promotions Even though photo contests are a great way to increase engagement and gather user-generated content , giveaways are the easiest to start with. Refer-a-friend contests take more work, but they're also the best way to get your customers to spread the word about your contest and your brand , and for you to collect leads. This is why it's... Read More


Social Contests - What's the Prize?

By: Anna Thursday February 28, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What's the Prize?

After you have your ideal demographic chosen , it's important to choose the prize. The prize doesn't need to be expensive, but it must be relevant to your ideal customer . Even better is one that is unique to your business. Selecting a prize that's intriguing to your target customer is way more valuable than offering up a costly item. For example, if you hold events, offer a four-pack of tickets or a VIP package. A restaurant could give away a dinner for two. Florists can offer a bouquet delivered to the location of the winner's choosing.... Read More


Social Contests - What Demographic Should I Target?

By: Anna Wednesday February 27, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Demographic Should I Target?

So now that your contest goals are set, what's next? Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you're trying to appeal to everyone, then you most likely will reach no one. What's relevant to your target market is so more crucial than a broad reach. Focusing on specific demographics will greatly improve the chance of attracting the right people to your contest. If you don't know your target demographic, then first ... Read More


Be Social By Holding a Contest

By: Anna Tuesday February 26, 2019 comments Tags: contest, events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Be Social By Holding a Contest

Thinking about holding a Facebook contest to increase engagement and spread the word about your upcoming event? GREAT! There are numerous reasons to consider running a Facebook contest to promote your business. However, possibly the best is that it's relatively easy and inexpensive to execute. If done correctly, a Facebook contest can: Improve engagement with existing fans Expose brand to potential fans Generate new leads While it seems super simple to let your customers know you're giving away a... Read More


How to Sell More Tickets to an Event on Facebook

By: Anna Thursday January 31, 2019 comments Tags: events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Can Facebook ads really help sell more tickets to your event? The answer is: YES. One of our event client s who use Attendstar is now selling 100% more tickets because of our social media strategy , which includes Facebook ads. This results in thousands of more dollars in revenue. Step 1: Create a Facebook event You can create event ads to get more responses or to sell more tickets on Facebook. But first, you have to create an event on a Facebook page. You have to be an admin, co-host or editor of the event. Next, put... Read More


Social Media Calendar - How to Start 2019 The Right Way

By: Anna Tuesday January 22, 2019 comments Tags: business strategy, business planning, social media scheduling, social media strategy, social media calendar, marketing strategy, online marketing, social media marketing Lakeland

Social Media Calendar - How to Start 2019 The Right Way

2019 is here but it's not too late for developing a social media calendar that will help utilize highly recognizable hashtags. Holidays are huge for social media but it's hard to take advantage of them if you're not prepared. Knowing when to start brainstormingad ideas and when to run them is easy when you have a plan and create a social media marketing calendar. But what calendar do you use? Are they all the same? Here's one option: click here Here's Sprout Social's version: click here ... Read More


Testimonials Tell the Truth Without You Saying a Word

By: Anna Friday January 11, 2019 comments Tags: client story, showcase your brand, social media agency, social media content, social media management, social media marketing Lakeland, testimonial

https://youtu.be/aEaflEEegJE Client Story You might be extremely well-versed at sharing about your company. But do you know who does an even better job? Your customers do! Testimonials tell the truth about your business without you even having to open your mouth. We recently recorded a client story for one of our client s, The Mortgage Firm Lakeland. Even though the client is not sharing it herself, it's a powerful story. People take notice when others have such great success at a business. Where D o I... Read More


Why Your Website Needs A Lead Magnet Right Now

By: ScottCox Wednesday November 7, 2018 comments Tags: audiences, content creation, content strategy, facebook marketing, marketing strategy, social media agency, social media marketing Lakeland

Why Your Website Needs A Lead Magnet Right Now

Why Your Website Needs A Lead Magnet Right Now Just in case you were confused, no, a lead magnet is  not  something you can pick up at the hardware store. A lead magnet is typically a PDF or resource that attracts visitors to your site. You give them something of value in exchange for their email. Email addresses are a little bit of an emotional trade because no one wants to be spammed to death, but if they believe your lead magnet will provide them the value they'll supply their email. Lead magnets are a great way for people to... Read More


5 Business Tips from a New Business

By: ScottCox Friday August 31, 2018 comments Tags: audiences, business, business strategy, Lakeland, social media agency, social media management, social media marketing, social media marketing Lakeland, startups

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.0.47"][et_pb_row admin_label="row" _builder_version="3.0.48" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text admin_label="Text" _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"] This month, Social Reach celebrated our 1-year anniversary! After being in business a year, we've... Read More




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