Making Social Profitable

Get Better Results And More Freedom From Your Marketing

What Can A Professional Copywriter Do for Your Business?

By: Anna Friday April 26, 2019 comments Tags: facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

What Can A Professional Copywriter Do for Your Business?

When you provide engaging, relevant and useful content on your website , there's a stronger chance that visitors will stay a little bit longer to go through the information that you've provided. But what if writing isn't in your wheelhouse? A professional copywriter can help. While there are numerous ways a copy writer can be utilized, let's look at some of the most common. Landing Pages: A well-written landing page answers all of a customer's initial questions about a service, product, or promotion. They want to know why they... Read More


CRM Integration and Management

By: Anna Friday April 26, 2019 comments Tags: business strategy, CRM, customer management, marketing strategy, retail, social media, social media agency, social media content, social media marketing

CRM Integration and Management

What is CRM ? Customer Relations Management (CRM) helps develop and manage relationships between you, your customers and your potential customers. Implementing a CRM strategy that is integrated with your other software will allow you to understand your customers and meet their needs quickly and efficiently. How does it help your business? With integrated CRM , you can offer services customers are looking for, develop new and improved products or services customers desire, build better relationships, increase customer... Read More


What are the Benefits of a Value Ladder?

By: Anna Friday March 8, 2019 comments Tags: branding, business strategy, content strategy, marketing, marketing strategy, social media, social media agency, social media content, social media marketing, value ladder

What are the Benefits of a Value Ladder?

The Benefits of a Value Ladder Business owners need to take advantage of one of the biggest innovations available: automated sales funnel...also known as the value ladder. Why? Because you can create more money but spend less time. Because you can automate your sales process. Because you can share your message with people worldwide. Because you can increase the number of people who know about your business on a daily basis. What are the tiers of a value ladder? They can vary depending on your business and... Read More


Why Social Media if Your Reputation is Strong?

By: Anna Thursday March 7, 2019 comments Tags: branding, business strategy, content strategy, facebook marketing, marketing strategy, social media agency, social media content, social media marketing, socialmedia

If your company already has a good reputation, why do you need a strong social media presence? The answer is brand awareness. Because the majority of society uses social media, it generates more brand awareness among customers than any other platform. Placing you in front of potential customers right where they are, social media marketing is a driving force to create brand awareness no matter the product or service you sell or offer. Robby Sampson at the Mortgage Firm Lakeland saw the need to use a social media agency for a... Read More


Increase Conversions with Professional Video & Photos

By: Anna Wednesday March 6, 2019 comments Tags: branding, business strategy, content strategy, facebook marketing, marketing strategy, photo shoot, social media, social media agency, social media content, social media marketing, video shoot

Did you know that videos can make you some serious money? Placing a product video on your landing page so it's the first thing viewers see can increase conversions by 80%. Plus, 83% of businesses share that video, which provides a strong return on investment (ROI). Don't have anything but your phone to record video with? Consider paying for a custom video shoot that showcases your products or services. Even though video production is not the cheapest route, it pays off big time. A knowledgeable videographer can help you come up with... Read More


Social Contests - What Type of Contest Should I Use?

By: Anna Friday March 1, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Type of Contest Should I Use?

Once you've determined your prize , it's time to choose the type. There are three basic Facebook contests: Giveaways/sweepstakes Photo Contests "Refer-a-friend" promotions Even though photo contests are a great way to increase engagement and gather user-generated content , giveaways are the easiest to start with. Refer-a-friend contests take more work, but they're also the best way to get your customers to spread the word about your contest and your brand , and for you to collect leads. This is why it's... Read More


Social Contests - What's the Prize?

By: Anna Thursday February 28, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What's the Prize?

After you have your ideal demographic chosen , it's important to choose the prize. The prize doesn't need to be expensive, but it must be relevant to your ideal customer . Even better is one that is unique to your business. Selecting a prize that's intriguing to your target customer is way more valuable than offering up a costly item. For example, if you hold events, offer a four-pack of tickets or a VIP package. A restaurant could give away a dinner for two. Florists can offer a bouquet delivered to the location of the winner's choosing.... Read More


Social Contests - What Demographic Should I Target?

By: Anna Wednesday February 27, 2019 comments Tags: contest, demographic, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools

Social Contests - What Demographic Should I Target?

So now that your contest goals are set, what's next? Figuring out who to target is vital. So many businesses create Facebook contests targeted to anyone. But this is a huge mistake because if you're trying to appeal to everyone, then you most likely will reach no one. What's relevant to your target market is so more crucial than a broad reach. Focusing on specific demographics will greatly improve the chance of attracting the right people to your contest. If you don't know your target demographic, then first ... Read More


Be Social By Holding a Contest

By: Anna Tuesday February 26, 2019 comments Tags: contest, events, facebook, facebook ads, social media agency, social media content, social media marketing, social media marketing Lakeland, social media tools, ticketed events

Be Social By Holding a Contest

Thinking about holding a Facebook contest to increase engagement and spread the word about your upcoming event? GREAT! There are numerous reasons to consider running a Facebook contest to promote your business. However, possibly the best is that it's relatively easy and inexpensive to execute. If done correctly, a Facebook contest can: Improve engagement with existing fans Expose brand to potential fans Generate new leads While it seems super simple to let your customers know you're giving away a... Read More


How Do You Choose the Right Social Media Channels?

By: Anna Thursday February 21, 2019 comments Tags: social media agency, social media management, social media marketing

How Do You Choose the Right Social Media Channels?

Once you have your target audience figured out and have your buyer persona created, it's time to determine which social media channels to utilize. There are several options for inbound marketing channels: Blogging Website Facebook Ads Social media SEO (Search Engine Optimization) CTA(Calls to Action) Email Landing pages Analytics CRM Inbound Marketing strives to attract and win the trust of your target audience , piquing their interest. After this audience has already shown that it is... Read More




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