Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Get More Clients - Offer Appointment Scheduling through Social Media

By: jpotts Friday July 19, 2019 comments Tags: social media, social media strategy, social media scheduling, social media management, facebook, instagram

Get More Clients - Offer Appointment Scheduling through Social Media

You've been using Instagram and Facebook business pages to help you gain exposure. You may have also been using these two platforms to synchronize your posts in one smooth motion. But there has always been a dilemma for hyper-linking your Contact page to Instagram posts the same way you can with Facebook. Imagine yourself as a potential customer in need of a specific service. You come across a local company with some really compelling content on Instagram, and you just know this is the perfect company to help you with your... Read More


How Do You Choose the Right Social Media Channels?

By: Anna Thursday February 21, 2019 comments Tags: social media agency, social media management, social media marketing

How Do You Choose the Right Social Media Channels?

Once you have your target audience figured out and have your buyer persona created, it's time to determine which social media channels to utilize. There are several options for inbound marketing channels: Blogging Website Facebook Ads Social media SEO (Search Engine Optimization) CTA(Calls to Action) Email Landing pages Analytics CRM Inbound Marketing strives to attract and win the trust of your target audience , piquing their interest. After this audience has already shown that it is... Read More


Be Social By Educating

By: Anna Sunday February 17, 2019 comments Tags: event marketing, social media agency, social media management, social media marketing, social media tools

Be Social By Educating

Prospective client s want more than a good pitch. They want to interact with your business and better understand your perspective before they commit. Hosting an education event is a great way to offer this experience to potential customers. You should take advantage of every opportunity to: build relationships generate goodwill earn the trust of prospective customers. Phenix Salon Suites , one of our client s, frequently puts this method into practice by hosting educational seminars for salon professionals.... Read More


What is Inbound Marketing?

By: Anna Friday February 15, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools

What is Inbound Marketing?

HubSpot describes it as "pull...Rather than interrupt customers with disruptive ads or unethical sales tactics, you attract them via valuable content that helps them accomplish their goals." Marketo defines it as "a strategy that utilizes many forms of pull marketing - content marketing, blogs, events, SEO , social media and more - to create brand awareness and attract new business." Techtarget says it's "a strategy that focuses on attracting customers, orleads, via company-created Internet content, thereby having potential... Read More


How to Determine Your Target Audience

By: Anna Monday February 11, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools

How to Determine Your Target Audience

Are you feeling like it's impossible to specifically know your target audience ? You're not alone. But learning more about your customers is not as hard as you think, and it can help you develop your message and strategy. The first step is to narrow down your audience to the point that allows you to select the applicable marketing channels and create a brand persona or a representative model of your prototypical customer. How do you gather data to craft your buyer persona? You can develop surveys, utilize user testing, conduct... Read More


What Do Consumers Want?

By: Anna Friday February 8, 2019 comments Tags: social media agency, social media management, social media marketing, social media tools

What Do Consumers Want?

Is your brand giving consumers what they want? How do you know what they are really looking to see? One way is to stay informed by studying statistics. We know you don't have a lot of time to comb through a bunch of numbers, so here's a recent data report released by Stackla: " Bridging the Gap: Consumer Marketing Perspectives on Content in the Digital Age. " In this report, 1,590 consumers and 150 B2C marketers from the US, UK, and Australia were surveyed. The results were that even though consumers and marketers agree on... Read More


Why Research Your Industry?

By: Anna Tuesday February 5, 2019 comments Tags: industry research, social media agency, social media management, social media marketing

Why Research Your Industry?

Why is industry research important? If you want to grow, you have to understand your industry. No matter if you're just starting out or wanting to grow an established business, an industry analysis will help review the various market and financial factors in your industry that affect your business. Industry analyses consist of the geographical area, industry outlook, environment, and target audience . By understanding and analyzing your competitors, you can figure out the best plan for your company. Most analyses... Read More


Be Social By Showing Clients Your Appreciation

By: Anna Sunday January 27, 2019 comments Tags: client appreciation, customer appreciation, customer loyalty, social media agency, social media management, social media marketing

Be Social By Showing Clients Your Appreciation

Do your client s really know that you appreciate them? Is it really important to go out of your way to say thank you to those who choose your business? The Mortgage Firm Lakeland , one of our client s, certainly feels it's vital. In September, they hosted great night full of family fun and booked out one WHOLE THEATRE just for their client s to see the premiere of "Small Foot". Clients and their families were invited to come and enjoyed popcorn and soda on the Mortgage FirmLakeland. One of the mortgage lender's client s,... Read More


Testimonials Tell the Truth Without You Saying a Word

By: Anna Friday January 11, 2019 comments Tags: client story, showcase your brand, social media agency, social media content, social media management, social media marketing Lakeland, testimonial

https://youtu.be/aEaflEEegJE Client Story You might be extremely well-versed at sharing about your company. But do you know who does an even better job? Your customers do! Testimonials tell the truth about your business without you even having to open your mouth. We recently recorded a client story for one of our client s, The Mortgage Firm Lakeland. Even though the client is not sharing it herself, it's a powerful story. People take notice when others have such great success at a business. Where D o I... Read More


Businesses Easily Build Community on LinkedIn Pages

By: Anna Sunday January 6, 2019 comments Tags: LinkedIn, social media agency, social media content, social media management, social media marketing, social media tools

Businesses Easily Build Community on LinkedIn Pages

LinkedIn recently announced LinkedIn Pages, the next generation of LinkedIn Company Pages. "Pages have been rebuilt from the ground up to make it easier for brand s, institutions, and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn's community of more than 590 million members and 30 million Pages.," stated LinkedIn. We are excited to now manage LinkedIn Pages for our client s. Meant to foster active communities and conversations on LinkedIn with employees, customers, and... Read More




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