Making Social Profitable

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Importance of Landing Pages for Small Businesss

By: mmanjarres Friday August 16, 2019 comments Tags: landing pages, marketing, small business strategies, small businesses, lead generation, increase sales, increase conversion rate

Importance of Landing Pages for Small Businesss

When you have a website, it's about more than how many visitors you get - it's about how many of them convert into leads (potential buyers). Getting visitors to transition from simply viewing your site to truly being interested in purchasing your product or service is the first step in forming a relationship between potential customers and your business. One of the top ways to accomplish this is with the use of landing pages . According to a study conducted by HubSpot, marketers enjoyed a 55% boost in leads when they ramped up the... Read More


What's the single most misunderstood aspect of the Facebook algorithm?

By: Anna Tuesday January 15, 2019 comments Tags: facebook, Facebook alogrithm, facebook marketing, small businesses, social media, social media marketing

What's the single most misunderstood aspect of the Facebook algorithm?

Facebook's algorithm shows your content more to those you engage with and those who engage with you. So if you want to gain more reach and exposure, you have to engage with more people. Otherwise, onlythe same people will see the same content over andover again. While this is a simple concept, I believe it's the single most misunderstood aspect of the Facebook algorithm. Many companies think posting the most creative content is the most important aspect. Y ou can have the most eye-appealing post, but if not one person engages with... Read More


From Digital to Local - How to Be Social Online and In Person

By: Anna Wednesday January 2, 2019 comments Tags: giving back, small businesses, social media, social media marketing

From Digital to Local - How to Be Social Online and In Person

What does it mean to be social? Is it all about your social media presence or is there more to it? We feel that, yes, it's important to have a strong representation on social media . However, businesses can be social in so many other ways. Giving back to those in need is one of those ways. Supporting non-profit organizations aids in networking and gaining customers. In addition, it may offer you the chance of meeting other business people and developing relationships with complementary businesses. Main... Read More



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