Making Social Profitable

You really can't afford to ignore Search Engine Optimization (SEO). If you're not showing up on Google, you're already losing out to the companies who are playing the SEO game. The problem is many small businesses don't have the knowledge or tools to improve their SEO and increase their growth through organic reach. And learning SEO is often the last thing small business owners are thinking about! Keywords and SEO - How They Work We recently wrote a blog about keyword optimization - read it to learn all... Read More

In the world of online marketing, keyword optimization is a hot topic. You've probably heard a lot about SEO and keywords, but do you understand those things? The lingo may seem so complicated that you don't even want to understand it. Good news - keyword optimization is a straightforward idea. It's not hard to understand, and it's the key to getting exponentially better results in your online marketing. Even better news - you can implement keyword optimization in your online marketing strategy. With a little bit of strategic... Read More

SEO and Social media are two closely related digital strategies that are used to improve website rankings on search engines and to create a strong visible online presence. The two are both organic and inbound tactics that focus on creating an engaging brand identity that naturally attracts traffic. Your social media online presence can greatly improve your search engine rankings. Social media, as well as SEO , utilizes high-quality web content and the effort you put into your presence on social media can particularly improve your online... Read More

Is your website working for you or against you? We talk a lot about social media strategy , but your website is an equally important part of your online presence. Making sure your customers have a positive experience with your business online is essential to maintaining brand integrity and increasing revenue. Here are 10 elements of effective, high-performance website s: 1. Mobile Compatibility According to a 2017 study, 77% of consumers use mobile phones. That means that many of your visitors will view your website on... Read More

There's a lot of talk about the importance of blogs in the current online climate. But why are blogs so important? How do they actually help your business? Here are 4 benefits of having a blog. A blog sets you apart as an expert. In business, you want people to trust your solution to their problem. You have to set yourself as an expert in your field and show that you know the need, the variety of solutions to the need, and the best solution - your service or product. A blog gives you the opportunity to explore a bunch of... Read More

Last week, we shared a post about why consistency is important in social media marketing . Consistency and frequency  is a huge part of success on social, but quality content is the other side of that coin. Posting a lot only does you good if the content is relevant, specific, and high-quality. So why is it important that content be relevant, specific, and high-quality? Two of the biggest reasons are quality content 1) engages readers more and 2) boosts your google ranking . Google uses 8 major algorithms that analyze and... Read More

In our last blog, we talked about mistakes marketers are still making , and one of those mistakes was not posting consistently. But why is consistency so important? Here are 4 reasons you need to be consistent with social media posting to be successful on social. Hashtags With the Facebook news feed revamp earlier this year, organic reach is almost obsolete on Facebook. However, it's not gone completely, and using 3 hashtags in your posts can still bring you traffic. But consistency is important on Facebook mainly to show new... Read More

We get it. Managing your social media profiles while running a business is tough. You have to think about keeping up with your employees, pleasing your client s, and making sure your systems are running smoothly. To do social media well and get the most benefit from it, you need help. Thankfully, we have a tool that helps you take care of every part of social management. We're launching our new management tool in just a few weeks, and we want you to know about it beforehand. Here are 5 ways our new social media management tool can help... Read More

If you're like most small businesses, you want better SEO but are sometimes confused by the algorithms that govern it. Given the ever-changing online climate, it can be difficult to clearly understand what you need to do to boost your ranking. Thankfully, it's not as hard as it seems. Our friends at Brafton have created a helpful infographic that explains Google's algorithms and how they're used. In short, Google uses 8 major algorithms that analyze and sort content based on location, quality, and searcher intent. The... Read More