Making Social Profitable

Get Better Results And More Freedom From Your Marketing

Landing Pages: The Bridge Between Leads and Sales

By: Anna Thursday May 23, 2019 comments Tags: landing pages, sales conversions, website

Landing Pages: The Bridge Between Leads and Sales

You're a small business and you're just starting to venture into online marketing. You're not sure what you need and you don't have the budget to do EVERYTHING. You need to hone in on what brings in leads and turns leads into sales. Social media marketing, email marketing, and text marketing are extremely powerful ways to make sales online. But here's the problem: just making posts on Facebook or Instagram won't get you sales just sending out cold emails won't get you 10x more leads just shooting texts to leads won't make them... Read More


Eye-opening Social Media Stats

By: ScottCox Tuesday December 18, 2018 comments Tags: branding, marketing strategy, sales conversions, social media agency, social media content, social media management, social media marketing, social media news

Eye-opening Social Media Stats

Whether you are running an online or offline store, you surely can do a lot more with quality marketing tactics. Remember that every year, there is a rise of 7% of users on the Internet and a rise of 13% on social media sites. This rise is not just spotted in the US alone. Today, it is a global phenomenon. Bloggers, content creators, and digital marketers are using social media sites like Facebook, Twitter, Instagram, and the like. They spend a lot of time creating, posting, cross-posting, re-sharing stories on their feeds and more.... Read More


Landing Pages Turn Website Visitors Into Leads

By: ScottCox Friday October 5, 2018 comments Tags: ad strategy, audiences, content creation, content management system, content strategy, management tools, marketing strategy, sales conversions, social media tools

Landing Pages Turn Website Visitors Into Leads

The call to action is the key ingredient to any effective landing page . Having a CTA (Call To Action) can make difference when it comes to turning website visitors into customers. A CTA will direct the visitor towards an action and a landing page converts that visitor into a lead. Landing pages are vital for website conversion, instead of your visitor wondering how to proceed, you help direct them towards a action. That can be an eye-catching, brightly colored button to guide them to subscribe now or to move into the buying... Read More


Video is MARKETING GOLD!

By: ScottCox Tuesday October 2, 2018 comments Tags: content creation, content strategy, facebook, facebook marketing, marketing strategy, sales conversions, story telling, video, video marketing

Video is MARKETING GOLD!

Video Content There has been a video revolution! In the last 5 years, I have seen a major shift in video content. More and more businesses are leaning towards video marketing in their digital marketing strategy. It makes perfect sense, video allows y our business to come to life. It connects people with a story, versus a post or email. You step into a world of emotion and storytelling, two vital components to marketing. Businesses are evolving continually, and telling stories is important to keep your audience connected and... Read More


Your Online Storefront: 10 Elements to Improve Your Website

By: ScottCox Tuesday August 21, 2018 comments Tags: algorithm, coding, google ranking, Lakeland, sales conversions, seo, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, web design, website

Is your website working for you or against you? We talk a lot about social media strategy , but your website is an equally important part of your online presence. Making sure your customers have a positive experience with your business online is essential to maintaining brand integrity and increasing revenue. Here are 10 elements of effective, high-performance website s: 1. Mobile Compatibility According to a 2017 study, 77% of consumers use mobile phones. That means that many of your visitors will view your website on... Read More


Tracking ROI for Your Social Campaigns

By: ScottCox Friday July 20, 2018 comments Tags: analytics, Lakeland, roi, sales conversions, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, social media tools, tracking ROI

Tracking ROI for Your Social Campaigns

Tracking ROI for your social campaigns can be tricky. What do you count as success and growth? Is likes, follows, and traffic enough, or should you expect immediate increased revenue from your campaigns? How do you track engagement and traffic? How do you track conversions?  First of all, the type of campaign you're running will help you with tracking ROI and measuring success. A Facebook ad for brand awareness or page likes probably won't bring in immediate revenue and shouldn't be expected to. On the other hand, a Google ad about... Read More


4 Smartest Tools For Creating an Effective Online Campaign

By: ScottCox Monday July 16, 2018 comments Tags: Lakeland, marketing strategy, sales conversions, sales funnels, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, social media tools

Our last 5 blogs have been devoted to giving you the run-down on social strategy and campaigns, with everything from sales funnels to retargeting . Today we're sharing some helpful tools we use to develop and execute our campaigns. Here are our 4 smartest tools to use in a campaign: Funnelytics   -  Funnelytics is our go-to tool to help plan and implement social campaigns. It allows you to create customized flow charts that help you visualize the steps and value points in your campaign. You can rearrange, add, delete,... Read More


How to Turn a Social Media Strategy Into an Effective Campaign

By: ScottCox Friday July 13, 2018 comments Tags: Lakeland, marketing strategy, sales conversions, social media agency, social media campaign, social media management, social media marketing, social media marketing Lakeland, social media strategy

How to Turn a Social Media Strategy Into an Effective Campaign

For the past few blogs, we've shared a lot about creating an effective and profitable online strategy - sales funnels , audiences , targeting , and value ladders . But how do you combine these elements and actually implement an effective campaign? Now that we've covered the individual parts of a campaign, here's an example of putting it into action: First, you'll need to analyze your audience and figure out the best services to market to cold, warm, and hot audience s. Use a value ladder to define the value points... Read More


How Value Ladders can Exponentially Increase Your Revenue

By: ScottCox Monday July 9, 2018 comments Tags: content strategy, Lakeland, marketing strategy, sales conversions, sales funnel, sales funnels, social media agency, social media management, social media marketing, social media marketing Lakeland, social media strategy, value ladder

How Value Ladders can Exponentially Increase Your Revenue

Understanding cold, warm, and hot audience s is one thing, but figuring out how to sell and upsell to the different audience s is another thing. So how do you market to each audience and get them spending exponentially more with your business? The answer is value ladders. Give your client s what they need at the right time. To create a value ladder, you have to figure out which of your services will be the most appealing and helpful to the different audience s. To use the example from our previous blog, a company like ABC... Read More


Retargeting: The Key to Exploding Your Profits on Social

By: ScottCox Friday July 6, 2018 comments Tags: Lakeland, marketing strategy, retargeting, sales conversions, sales funnels, social media agency, social media management, social media marketing, social media marketing Lakeland, social media roi, social media strategy

In our previous two blogs, we've talked about sales funnels and understanding cold, warm, and hot audience s . But now you need to know how to market to these audience s and get them buying from your business more. The key is retargeting. Retargeting gets your business in front of people who have already engaged with your business in some way. The more they see your business and get value from you the more they'll be likely to do business with you. Studies show that on average, customers convert after 8 touches from a business. That... Read More




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