Making Social Profitable

You really can't afford to ignore Search Engine Optimization (SEO). If you're not showing up on Google, you're already losing out to the companies who are playing the SEO game. The problem is many small businesses don't have the knowledge or tools to improve their SEO and increase their growth through organic reach. And learning SEO is often the last thing small business owners are thinking about! Keywords and SEO - How They Work We recently wrote a blog about keyword optimization - read it to learn all... Read More

Nurture Your Leads With These 5 Emails In our last entry, we introduced the 5 Email Sequence that you'll need to nurture an ongoing relationship with you and your brand . Think about it this way: if a guy sees some girl that he finds absolutely beautiful and then proceeds to ask her to marry him that conversation wouldn't go so well. He's only just met her and he's already moving in to seal the deal! If he wants any shot at being with her forever they'll need to be properly introduced, go on a series of dates, get to... Read More

Social Media Management Tool In today's world, social media is one of the most effective ways for businesses to stay top of mind. The majority of society is active on social every day. Did you know that  77  percent of U.S. Americans have a social media profile? That means that the more available your business is on social media you will widen your reach. At times having an active social media presence can become overwhelming as a business owner. From Facebook to LinkedIn and beyond, there are so many different platforms you can be... Read More

The call to action is the key ingredient to any effective landing page . Having a CTA (Call To Action) can make difference when it comes to turning website visitors into customers. A CTA will direct the visitor towards an action and a landing page converts that visitor into a lead. Landing pages are vital for website conversion, instead of your visitor wondering how to proceed, you help direct them towards a action. That can be an eye-catching, brightly colored button to guide them to subscribe now or to move into the buying... Read More

When it comes to social media, whether you sell services or products, your customers and potential customers are there. It is a no-brainer, you go where the people are. Not only do you need to be there too, but you need to be there building relationships. Diving into the social media world of likes, shares, retweets, can become overwhelming. But if you understand the basics, you can build a social media brand that supports your company the same way a loyal employee does. Check out 4 tips as you start down this journey of social media... Read More

Twitter is quickly growing to be a dominant player in online marketing. As of January, users share 500 million tweets every day, and ad engagement on Twitter is up 91% year-over-year. One thing that makes Twitter great for marketing is that its algorithm makes it easier to get seen than on Facebook, and it doesn't have as many limitations on marketers as Instagram. Still, it's important to know how to best integrate Twitter into your campaigns to get the most return out of your investment. Here are 3 smartest ways to use Twitter in social... Read More

Last week, we shared a blog about 4 essential features you should look for in a social media management tool. This week, we're reviewing the major management tools to see how they compare to our list of "must-have's." We've chosen to review 9 management tools, including our own. Each one is designed for a slightly different purpose and target audience , but the same basic features are important. Here's the run-down: Edgar : this is a bare-bones tool whose most important feature is post categorization. You can color code and tag... Read More

Ok, ok, so you know that a social media presence is important. Posting consistently, working from a content calendar, and responding quickly to engagement is key. But social listening is something that should be part of every social strategy. What is social listening? It's simple, really. Social listening is paying attention to the online conversation that's already happening around your industry and ideal customer base. You engage in social listening when you follow potential customers on social media, subscribe to email campaigns... Read More

The social climate today is not what it was 2 years ago. It's not even what it was 6 months ago. Social media is constantly evolving, and you have to evolve with it. So do the tools you use. There are tons of content management systems out there vying for your attention, and it can be hard to choose which one is best for you. Here are 4 features to look for when you go CMS shopping: 1. GMB and Instagram Business Integration So far, only a few CMS support GoogleMyBusiness and Instagram Business profiles . But these two... Read More

We get it. Managing your social media profiles while running a business is tough. You have to think about keeping up with your employees, pleasing your client s, and making sure your systems are running smoothly. To do social media well and get the most benefit from it, you need help. Thankfully, we have a tool that helps you take care of every part of social management. We're launching our new management tool in just a few weeks, and we want you to know about it beforehand. Here are 5 ways our new social media management tool can help... Read More