Tuesday June 15, 2021
You have a lot on your plate as a small business owner. With so many things going on, marketing is often the first thing to go by the wayside. While many small business owners believe they can manage marketing on their own, an agency may be a valuable addition to your company.
Small businesses may easily feel forgotten or overshadowed since large firms have the time and resources to invest in smart marketing straight away. However, with a well-thought-out strategic marketing strategy and a solid agency relationship, your business may easily grow and thrive.
Marketing agencies often receive a poor reputation because many people believe they exclusively deal with big, multi-million-dollar businesses, but this isn't always the case.
A lot of firms are devoted to supporting small businesses and assisting them in growing and thriving. When you work with a marketing company like this, they'll know how to spend your money wisely.
What can a marketing agency do for your company?
While there are many benefits to partnering with a marketing agency, there are five major areas that small businesses may profit from some assistance.
You'll almost certainly save money.
This may come as a shock, but it is true. Many small companies that realize they need marketing help believe they would be better off hiring a full-time marketing professional. However, when you include in pay and benefits, a full-time employee will cost your company far more than you think. You'll almost certainly receive more value for money if you pay a marketing agency half—or even a quarter—of that.
A team of specialists will assist you.
You're undoubtedly wary of a "jack of all trades" in marketing or other aspects of your company, and rightfully so. A single marketing employee is seldom sufficient. While many small businesses profit from working with an agency, others may benefit from having a marketing person on staff who works with an agency. An agency may supplement your marketing specialist's abilities by assisting him or her in developing and implementing promotional materials that are most effective for your company.
The following are requirements for a successful marketing team:
- A strategist who can see the broad picture and plan out a path to go from point A to point Z.
- A copywriter who can write on behalf of a business.
- A graphic/web designer capable of creating the aesthetic materials your business needs.
Adding these three jobs to your business would be expensive, and a small team may struggle to meet your company's needs. Working with a marketing agency specializing in strategy, copywriting, and design may be the most straightforward and cost-effective choice.
Everyone may focus on their own tasks.
It's tempting to believe that a single newspaper ad or social media post will bring in the right customers with just a little additional effort from a present employee. However, he or she may find it difficult to take up the marketing reins while juggling other duties.
This is particularly challenging if the individual lacks marketing experience, and the additional tasks may cause him or her to lose focus on their main duties. This may cause burnout, which will impact your retention rate and will not assist you in improving your marketing efforts. An agency can offer the right amount of high-quality marketing so you and your team can concentrate on the day-to-day tasks that make your business successful. Here are 3 reasons you need a content manager.
Your business will look professional and trustworthy.
When you visit a website, the design quality likely affects your perception of how professional or trustworthy the source is. Customers fully agree. Customers evaluate a product, service, content, or website within the first 90 seconds of seeing it, for example, and the use of color in branding boosts recognition by up to 80%.
Visitors are less likely to remain or make a purchase if a website is complicated to browse, provides little information about products or services, or lacks a consistent brand look. It may even seem dangerous to enter payment information on a site that does not appear to be trustworthy or well-designed. An agency can assist you in making your consumers feel educated and secure while using your website.
A marketing agency can make your company seem trustworthy and professional by making your website and other marketing campaigns aligned with your brand and relevant to your audience after carefully studying your audience's aesthetic preferences and content requirements. The good news is that studies indicate that consistent brand presentation boosts revenue by 23%. Is COVID affecting your business? Find out here.
You'll be able to see things from a different viewpoint.
You and your employees have a lot of obligations as a small business owner. You must spend a significant amount of time working within your business, yet this may make it hard to understand how it seems from the outside.
Knowing who your consumers are and what they want may be more difficult than you think. An agency will look at your existing marketing strategies and evaluate what is and isn't working based on research and marketing expertise. This will save you time and money and allow you to adjust, which will hopefully lead to increased sales and your audience’s knowledge of your business.