Why Market on Social? 6 Benefits of Social Media Marketing

By: ScottCox Tuesday December 18, 2018 comments Tags: branding, business strategy, content strategy, facebook marketing, marketing strategy, social media agency, social media content, social media marketing, socialmedia



A majority of entrepreneurs want to be industry leaders and enhance their customer base. However, many business owners scramble to find the best way to bring awareness to their brand. One simple, economical, and effective method is a social media network. Ninety-percent of marketers agree that social media marketing facilitates a large amount of exposure. You need to be active on social media if you want to reap the benefits and get a constant flow of lead generation. So, what are some of the benefits you could expect through active social media marketing?


1. Brand Awareness


The majority of society uses social media. Social media generates more brand awareness among customers than any other platform. Regardless of your product or service, social media marketing is a driving force to create brand awareness. This then leads to potential clients without breaking the bank. Your social media business profile is one of the first places a customer will go and take action on. This is why it is important to have a content advertising strategy ready. In fact, social media is one of the many channels where lead generation is effective.


2. Enhances Traffic


Posting on social media like Facebook will open up a world of new website traffic opportunities. You can share new blogs, events, website updates. The increased traffic naturally pushes ranking on the search engines. Sharing content on social and directing traffic to your website is one of the biggest ways businesses are leveraging social media today! By doing so, you are actually practicing content advertising strategy.


3. Allows for Feedback


No doubt, social media is a two-way communication method. The viewer has an opportunity for insight into the product or services, and you can receive feedback for further improvement of the product or service.


4. Narrows Down Target Audience


You can reach your target audience through social media. You have the benefit of connecting to the viewers either demographic, socio-economic pattern or age. This allows you to increase conversions of your viewers. It is also possible to target the audience concerning the industry, user behavior or industry besides others. You have an unlimited amount of targeting opportunities and lead generation possibilities. 


5. Competitor Tracking


Besides promoting your product, social media enables you to socially stalk your competitors. Monitoring the rivals in business is equally important as improving the sales of your product. You should know what your market is up to. You can compare the actions of competitors and be proactive in modifying your marketing strategy.


6. Retaining Loyalty


No doubt, the brand loyalty retention not only increases better engagement with the clients but also a faster conversion rate. Through social media marketing and content advertising strategy, you are able to achieve! You're building relationships after all and building out your brand. 


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About the Author: ScottCox