Monday April 22, 2019
Without stopping for a moment to analyze what worked and what didn’t, marketing becomes a guessing game. The truth is, you can learn all about the best practices and publishing times that have worked for other people and businesses, but you will only find out what works for your clients through testing and measuring results. This is why it is important to establish a small business marketing especially when you're in for a small business.
However, a social media management tool, like the Social Reach App, can help. Not only can use the App to schedule your social media content in advance, but you can also use social media analytics to measure their success. Make sure to regularly measure your follower count, engagement and clicks, all to refine and improve your strategy. The Social Reach App's reports can help you track your performance for Instagram, Facebook, Twitter, LinkedIn, Google My Business and all other key social media networks. This data can include the number of times a tweet was retweeted or how many website visitors came from your social media channels. Figuring out what all these numbers mean for your specific audience and company and then learning how to adjust your methods accordingly is crucial.
Always searching for ways to improve is the best way to see results from your social media strategy and small business marketing, but you can't get better if you don't know what failed and what succeeded. So analyzing your strategy will provide the results you need so that you can they, by trial and error, test different types of content, formats, timing, etc. to determine what your audience likes. The cycle to social media optimization is simple: test, tweak, optimize.
Not only will the analytics provided help you increase your efficiency as a marketer, but they will also help you justify your ROI (return on investment) in social media marketing. While you realize the benefits of social media for businesses, your boss or the owner of the company might feel it's a waste of money because they have the understanding that social media doesn’t increase the bottom line. So showing them the analytics and reports offered by the App, you can prove the return on investment and quickly show key performance indicators that the social media strategy is not only increasing brand awareness but it's also improving the bottom line. Either way, it's important to have an established small business marketing for businesses that fall under the small business category.