Wednesday September 15, 2021
You’ve finally put up your small business. It’s your passion project and your main source of income. You’ve got your own space, and you can wait to put your product out there for your potential customers to enjoy.
However, days, weeks, and even months have passed and you’re still dealing with a few to no customers. Honestly, it’s a struggle! But when you make it into a challenge, you can get over this!
The Early Challenge
This might make you feel down, with digital and social media pushing businesses to step up their marketing game with instant gratification being the quick basis of your efforts' success. Having an inconsistent influx of customers patronizing your business may seem like a dead-end.
Again, this is just an early challenge! As we provide you with tips on how to make new customers, you’ll be getting over this problem in no time!
Looking Far and Wide: Get Your Brand Out There!
There’s no better way to raise brand awareness than by doing it online via updating your website, and networking. Invest or reconstruct your website to effectively reach your customers. Review your Search Engine Optimization approaches and techniques to make sure that it’s mobile friendly. To learn more about SEO and its benefits, a Lakeland seo marketing team can help you be acquainted with it.
Through networking, meet new people and tell them who you are and what you do. Join local associations and organizations and get into the mindset of “How can I help you?” rather than thinking about the immediate benefits for you.
Coming Together: Host Open Houses and Collaboration through Sponsorships
Most customers in your area would surely like to support local, independent businesses. Raise your community profile by joining charity events and local organizations. Sponsor community projects wherein you can also showcase your business.
It is also great to collaborate with similar businesses in your area, and strategize on how your businesses can complement each other through your marketing efforts. In these ways, you can attract new customers into your business.
Consistency is Key: Social Media Postings
Consistency is truly the key in social media campaigns! When you are consistent, your audience will get used to your brand, and will have no trouble in recognizing it in an instant. Factoring in elements such as a consistent tone of voice, content, and posting will allow you to grow your engagement and keep your audience anticipating for the next post, product, and promo.
The Power of Referrals
Use the trust of your existing customers to your advantage! Put in work for them by asking for referrals as they are one of the best sources for new customers. Instead of waiting for them to bring other friends, create and incorporate a systemized approach to successfully craft a systematic approach to solicit referrals.
You can also incorporate this into your promos. Utilize a “Bring a Friend” campaign to gain new customers for your businesses.
Start Early, Start Strong
When you get ahead, you get great results! When having a small business, starting early (even before you officially open) can help you attract customers! Utilize e-mail marketing and plan ahead on peak seasons with relevant promos to help you build the hype surrounding your product/service. For effective business plans, a Florida social media marketing team can help you strategize and make the most out of your business.
Your Choice of Growth Partner
With a lot of small businesses in the area starting-up, you want to stand out! Social Reach and its team of dedicated and efficient marketers will help your businesses by maximizing tools and opportunities to gain new customers and make your product or service uniquely special.
Call us today and let’s start growing your business!