Thursday March 17, 2022
As a premier Florida marketing agency, we have extensive experience in helping our clients create and rebuild their brand to give them a boost towards the forefront of their industries and target markets. Brand marketing success is mainly achieved through relevant, creative, and consistent brand messaging.
So you feel like you need a brand revamp. First of all, you need to decide whether you need a brand refresh OR a rebrand.
There’s a significant difference between the two. You need to know which one would be best for your business.
A brand refresh consists of updating your existing visual elements to reflect a more current image of your business. The extent of the refresh depends on how outdated your brand looks, but all changes will be made to branding already in place.
Your brand will still be essentially the same, but just given a fresher look and feel. Branding needs to reflect current trends so a refresh will let your customers know that your company is still relevant.
Visual branding changes may include:
- Tweaking some elements of your web design
- Using a new color palette and new fonts
- Updating your logo and your tag line
These little changes can still make a huge impact.
Signs You Need a Brand Refresh
If you have had the exact same branding for a number of years, it may start to look outdated. Customer loyalty and reputation may be the reason you want to keep your brand the same, so a refresh is the perfect solution.
Inconsistent Brand Elements
Maybe you’ve been trying with different colour palettes and fonts already, but you need to focus. A brand refresh can help you find your footing and make sure your branding is consistent throughout all media platforms.
New Target Audience
If your business has changed in some way and now has a different target audience, it is a good idea to conduct a brand refresh to reflect this. Your brand needs to target the right people.
Rebranding completely transforms and reinvents business identity and brand marketing style.
Some rebranding changes include:
- Creating a new personality and a new brand message and voice
- Choosing a new direction for your business; establishing a new background and a new market
- Changing brand image, branding guidelines and marketing materials
More work goes into a rebranding and it requires a great deal of commitment and perseverance. Ultimately starting from scratch again, the aim is to recreate your company’s image and for customers to change their perception of you.
Signs You Need a Rebrand
Brand Identity is Outdated
Just like a brand refresh, if your branding is out of date or old fashioned, you could conduct a rebrand to ensure it is modern and current. If you feel a refresh isn’t enough and want a complete overhaul instead, rebranding is the best choice.
New Services and Products for New Customers
If the direction of your company and Florida marketing are completely changing, then rebrand. If you are marketing new products and services, or changing your focus target audience in Florida, then your brand needs to reflect this. If you are going in a new direction, your current branding needs to change.
Brand No Longer Reflects Your Industry or Business
Whether your industry ecology has changed or you are lagging in competition, a rebrand could give you the push you need to stay ahead of the curve. Also, if your business is hugely evolving, a brand transformation will reflect all the huge changes that you are making.
Should You Go With a Brand Refresh or a Rebrand?
Will a change of brand colors and fonts be enough, or do you go all in and transform your brand identity? If you’re thinking of revamping your brand to improve your Florida marketing, Social Reach is YOUR team. Get in touch with us today and schedule a discovery call. Visit our website to learn more about our services.