Sunday November 7, 2021
Writing an Ad copy is not easy, but it’s doable. One thing to always remember is that writing great copy for Facebook, Google, and other platforms doesn’t come naturally to everyone.
It is a learnable skill that everyone can develop with a little research, practice, and patience.
Your ad copy is not necessarily the first thing that people will see, but it usually determines whether or not the user will read more and follow your call to action. With the right ad copy and strategies in place, you’ll be improving your campaign’s performance left and right!
Types of Copy
It’s recommended by Lakeland Florida social media marketing companies to just create your ad copy and go, a lot of thought and assessment of your business goals must fall into place before you actually start to write your ad copy. There are four types of Ad copy that also constitute your business goals and needs.
Let’s identify them below!
The brand awareness’ aim is to generate interest in your product or service, and ultimately highlighting your business’ value. For example, if you are a retail business, highlight essential products such as groceries, clothing, and homeware to people in your local area.
Conversion / Lead Generation
When writing conversion / lead generation copy, a Florida social media marketing company says that it’s important to keep in mind that you have to encourage people that are interested in your business to buy or use your product or service.
You would want your audience to take a specific action on your business’ site, such as having them add items to a cart, download your app, register for your site, call your business, or make a purchase.
When writing retargeting ads, always consider that the audience of this ad are previous website visitors that have abandoned their carts, or are halfway into their customer journey process.
With this, get creative and echo their emotions, and inspire action steps such as utilizing delivery dates. You can also create a copy using the “Are You Still Interested Approach'' to make your audience consider going back to their carts and buy that item that they are looking at.
The Power of Ads
Sometimes, the only thing that’s holding you back from opening up amazing opportunities for your business online is utilizing your Facebook ads. Hopefully, a discussion on ad copy types and highlighting its importance can be useful to your journey in the PPC strategy.