Monday August 17, 2020
How Does Marketing Work?
How do you make it work for you?
Marketing is the way your business gets the attention of potential customers and inspires them to choose you instead of other competitors. It’s the way you sell your business and the services you offer, and marketing done correctly provides visual representation of your brand through the right medium, to the right audience, with proven strategies to generate new qualified leads.
It’s through marketing that you first communicate with your potential customers and they develop an impression of your business. This impression takes hold long before they first contact you.
So What is Marketing?
It’s hard to get just any one definition of marketing because it encompasses so many different specialties like selling, advertising, website development, public relations, promotions, and more, that it’s impossible to say it’s any one aspect of your business. Really, it’s how your business uses stories, words, photos, and a clear voice to cut through the noise of so many other online competitors in order to win the trust of each new customer.
Every marketing effort gets your business in front of another audience, but great marketing captures this moment and inspires the audience to action: to get that quote, or call you for more info, or book an appointment. Great marketing doesn’t just want attention but action. What good is more likes if what you’re really after is more revenue?
What Could Marketing Do for You?
Social media has evened the playing field for many small business owners and allowed them to reach more people than ever. However, many don’t see a return on their efforts or investments despite the hours they spend maintaining their social media pages. It takes a team of experts in ad management, marketing campaigns, and optimizing social media to bring together all the unique elements of your brand and create a strong online presence. The stronger, clearer, and more tailored these messages are to your target customer, the more that you build brand awareness that resonates with your audience each time they see your business.
The right brand awareness creates familiarity with potential, current, and past customers, so that every time they see your business they know your voice, what services you offer, and how to contact you. This repetition builds trust with customers as each interaction gives the assurance that they know you better. If your business and it’s services are right there in the forefront of many potential customers' minds then they are far more likely to turn to you, knowing that this is your area of expertise.
With marketing being so crucial to a business and heavily influencing its success, why is it often the last area that is considered for a budget? Marketing is what keeps generating leads, keeps you in front of your customers, and communicates with the public about who you are and what you have to offer. If you’re doing all the marketing for yourself then you’re selling your business short! Having a team of marketing experts is a huge aid to you, it’s not just another expense, it’s an investment into what you care about the most: your business. We are like another partner in your business, dedicated to generating you qualified leads and building your online presence, to make your business grow. You use accounting software to balance your books, it’s an aid, a tool, so why not rely on our team to be your aid and tool to make you more money? Investing back into your business isn’t a risk but a need, and marketing is the investment that is clearly trackable, adjustable, and meets your customer right anytime, anywhere!