Tuesday May 14, 2019
Why Educate Your Clients
Competition is fierce, but a way to beat out your competitors is to educate your clients. Take every advantage to build relationships, create goodwill, and earn the trust of potential customers. They want more than just a pitch from you. They desire to interact with your company to better understand your viewpoints and dedication to them before they commit.
How to Educate Your Clients
Hosting an educational event for current and potential customers is a great way to educate. Here are just a couple of ideas:
- If you’re recruiting salon professionals, consider inviting a sharpening expert to teach salon professionals how to maintain scissors/shears and tips and secrets of the industry that most sharpeners won't share.
- If you are a real estate agent or mortgage firm, schedule a Home Buyers 101 class for first-time buyers. Share the important info they need to know when it comes to buying a house or tips on how to maintain your first home.
- Those in the food industry could host a food-storage safety class that informs the public on how to best store food and what types of foods must be refrigerated after opening.
In addition to hosting events, educate by sharing relevant, informational content. You can do this by sharing information across social media platforms, or by even launching your own blog!