Sunday September 30, 2018
William Iven from Pixabay">
Back in July Facebook announced that Ads were coming to Facebook Stories. Lakeland businesses can now access this ad placement option through Ad manager. Messenger Stories formerly called Messenger Day has 150 million daily active users. Facebook's new Stories ads will support all objectives currently available for Instagram Stories ads. To name a few reaches, brand awareness, video views, app install, conversion, traffic and lead generation are currently available. Facebook has been investing a good bit of time testing and working on all the details to make sure this new feature is perfect.
Mark Zuckerberg in Facebook's Q1 2018 commented:
"One of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don't do this well, then as more sharing shifts to Stories, that could hurt our business."
Facebook released that this new feature is available for use.
"Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a fullscreen, immersive environment. And soon, you'll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too."