5 Ways to Improve Your Social Media Strategy

By: ScottCox Friday April 20, 2018 comments Tags: content strategy, facebook, instagram, Lakeland, social media agency, social media content, social media management, social media marketing, social media marketing Lakeland, social media strategy, twitter

Your social media strategy is the engine of your online presence. It gives direction for which platforms you use, what kind of content you share, and how much money you allocate to each campaign. Because it's so important, you should always be reassessing it to improve it. Here are 5 elements that will make your social media strategy more effective.


These message automations are a great way to improve customer service, streamline systems, and take some legwork away from your employees. Chatbots automatically reply to messages to your page and gather information from customers about what they want. You can set them up to give product/services information, take orders, provide receipts, and send out confirmations. You can also send message broadcasts with blog posts or promotional links. Chatbots are worth your money because they take away the hassle for you and your customers. It's a win-win!

Video Cover Image

The cover image for your page is one of the first things a customer sees when they visit your page. A video cover engages viewers right off the bat and can showcase your business better than a simple picture. It's a dynamic first impression to give your audience and it may pay off more than you think.

Your video can be a series of images with background music, or better yet, original video of your products and services in action. It can be something as simple as Coke Studio's cover video, or as grand as's cover video.

Original Video Creation

Speaking of video, it's a good idea to invest in and use more video across all your platforms. You can use videos in ads, posts, and in live streaming. You can go live on Facebook, Instagram, and Twitter, and all of the platforms allow video posts. Needless to say, you have a lot of options when it comes to sharing videos.

Videos play automatically in the Facebook News Feed, so they grab your audience's attention from the get-go. Live videos give your audience the chance to hear directly from you, see your business in action first-hand, and feel connected to who you are and what you do. And videos in your ads show your customers more and move them closer to a purchasing decision.

You don't have to spend money on original video creation to start using video in your social strategy. You can start a Facebook live video with the tap of your finger. And sites like Lumen5 convert your blog posts into videos easily and quickly. But the real bang for your buck comes with real footage of your business that shows customers who you are and how you can help them.


Stories may seem like a waste of time, but the numbers don't lie. 300 million people use Instagram stories every month. Facebook and Snapchat follow close behind and continue to push use of their story features.

The great thing about stories is that they're a fun, immediate, informal way to reach your audience. You don't have to spend tons of time curating top-notch content to share on stories. You can share pictures and videos spontaneously - which means the content can be much more organic and personable.

Plus, you can add stickers, filters, polls, decorative text, and location tags to your pictures and videos. With all those options, you can engage your viewers with unlimited variety. And stories are low pressure - you don't have to plan content for them and they disappear in 24 hours. They're the best of both worlds!

Repurposed Content

You don't have to create completely new content for every single thing you share on social. You can save live videos and share them on other platforms. Transform a blog post into a video. Take quotes from blog posts or videos and turn them into graphic images for posts. There are all kinds of ways you can repurpose content - you just have to remember to do it! Here's an article that will help you get ideas. You're really hurting yourself if you don't repurpose content!

As a social media agency, we can help you incorporate each of these ideas into your social media strategy. We offer chatbot creation and integration as well as original video and photography content creation. And when we manage your profile, we can add to your story or show you how to do it, and we repurpose content to maximize your content's longevity.

We know creating and executing a social media strategy can be a daunting task, but we're here to help! How can we help you? You can connect with us through FB Messenger, or through email. We hope to hear from you soon!

About the Author: ScottCox