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5 Management Tools We're Using and Why We Like Them

By: ScottCox Tuesday March 13, 2018 comments Tags: chatbot, Lakeland, management tools, sales conversions, social media agency, social media management, social media marketing, social media marketing Lakeland, social media tools

Being a social media manager can be a challenging job - between curating content, scheduling campaigns, and tracking results, you stay busy. But as a Lakeland social media agency, we're always on the lookout for tools and tips to make management easier! Here are 5 management tools we love and have incorporated into our systems and how they may benefit you.

Sendible


When we got started in business, we researched a bunch of different management softwares to find the most powerful and user friendly one out there. Sendible is the best we've found. It allows for posting on all the main social platforms - including Instagram Business Profiles, which Buffer doesn't offer, and Google My Business, which neither Buffer or Hootsuite offer. Sendible can also post blogs directly to your website, monitor keywords, curate blog posts related to a keyword, auto-follow and auto-retweet, and create and send automated reports. The features we've mentioned are honestly just the beginning of what Sendible offers, and to top it all off, the company also provides excellent customer service and training courses. Sendible really is the whole package when it comes to management tools. Read our indepth review here.

Hotjar


We found Hotjar early on and the more we use it, the more we want to use it! It's an analytics tool that tracks traffic and conversions on your website and allows you to improve your ROI. Some features they offer include heatmaps, conversion funnels, feedback polls, surveys, and screen recordings. These features gather data from real customers who convert or abandon your page. They allow you to see where customers abandoned your page or their process of conversion, and give you the opportunity to ask customers directly what worked and didn't work about your process. Based on that data, you can improve your page's conversion rate. 

Alore


Alore is the CRM tool we use, and we love how powerful and streamlined it is. With Alore, you can find emails of prospective clients on LinkedIn, Twitter, and other platforms, learn important details about your clients before you touch them, run targeted drip campaigns, schedule meetings automatically, and generate sales reports. Although Alore isn't a social media tool per se, it's an awesome management tool to keep your social contacts organized and touch them in more ways than just on social.

Hubstaff


As an internal management tool, Hubstaff makes it easy to track your employee's projects and hours. After you download Hubstaff on your computer, you can turn the app on to record the screen while you work, track time, and remove idle time after you've stopped working. At the end of the day, Hubstaff sends employees and managers a report of how much time they tracked and what percentage was active. With Hubstaff, you can know exactly how much time your employees are spending on projects and even what their work process is like. Again, Hubstaff isn't specifically a social media tool, but it will make your internal processes easier and smoother.

ManyChat


This management tool is one of our favorites. ManyChat is a chatbot builder for Facebook messenger and since chatbots are on the rise, ManyChat is the perfect way to incorporate chatbots. It allows you to send messages to all the people who've opted in to your chatbot, respond manually to messages, and get analytics for your chatbot. It's an all-in-one tool to take your Facebook presence and online sales prospecting to the next level.

These are just a few of the tools available to you to use, but they've helped our business in big ways. We hope you find them helpful, too! If you have more questions, feel free to contact us! Subscribe to our chatbot by sending us a message, or join our Facebook group, Social Insights Community. We look forward to hearing from you!

About the Author: ScottCox




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