Tuesday December 11, 2018
Social media has been around for a little over 10 years, and it's still booming, especially as a business tool. As a business owner, here are some features to help increase your social media efforts.
Brand & Customer Communication
Customers are talking to the brands they love through follows likes, comments, and reviews. Newer features like Ad's in Facebook Messenger and chatbots are also making it easier for brands to engage with customers. The trend will likely continue, so as a brand, make an effort to ask customers what they think, pay attention to what they say, and engage with them meaningfully. Communicating with customers will help them trust you and make them raving fans of your brand!
Speaking of chatbots, they're another trend to keep your eye on. The advantage of chatbots is they increase organization, maximize efficiency, and are customizable. Businesses can use them to gain customer data, answer product questions, and take orders. Best of all, they don't seem like a robot because you write the script! Customers get the feel of talking to a real person.
First of all, you may be wondering what social listening is. As a business, you engage in social listening when you pay attention to conversations concerning certain keywords or topics. Paying attention to the wider conversations happening around your market helps you create fresh and engaging content. It also helps your brand produce relevant marketing campaigns, and improve customer service. Social listening is important, and as more and more businesses see its value, it will become more and more of a widespread trend.
Yes, Instagram stories may seem like a waste of time, but check these numbers out: in 2017 Instagram stories were more popular than Snapchat - 250 million people used Instagram stories as opposed to Snapchat's 173 million. Not only that, but 1 in 5 organic Instagram stories from businesses see at least one direct message from a customer. One of the most amazing parts is, IG Stories are featured at the TOP of the home feed. That's right they are first in the algorithm required! Simply add another element to your Story and you're bumped to the front of the line.