Wednesday September 19, 2018
When it comes to social media, whether you sell services or products, your customers and potential customers are there. It is a no-brainer, you go where the people are. Not only do you need to be there too, but you need to be there building relationships.
Diving into the social media world of likes, shares, retweets, can become overwhelming. But if you understand the basics, you can build a social media brand that supports your company the same way a loyal employee does.
Check out 4 tips as you start down this journey of social media awareness.
1. Focus On A Few
From Facebook to Instagram, there are so many social media sites and apps out there and they all seem to be important. Nevertheless, being active on social media doesn't mean you need to be using every social media platform out there. You have probably heard the saying, "Jack of all trades, master of none", that is why we recommend having two or three platforms that you begin focusing on. Learn how to connect, communicate, and capture your audience there, rather than spreading yourself too thin.
The first step is defining your audience and researching what platform they're primarily on. We all know Facebook and Instagram are kings of the social media world but your target audience may use Linkedin or Pinterest more. Once you've narrowed down your social media targets, it will be simpler to focus on sharing quality content and building trust with your following.
2. Be Proactive When Posting
As a professional or business owner, you can become quite busy and the idea of posting content might seem overwhelming. Social media, however, can suck up a lot of time for busy small business owners. If you're proactive with scheduling content out, it can take anywhere from 1-2 hours a week to stay on top of posting on social media. That's why we recommend picking one day a week to schedule all of your posts in advance and then checking in daily to review comments and answer questions there is the content and you may be worried about where is that going to come from? But you don't have to do it alone.
Social Reach an incredible app that can actually curate content relating to your industry and you're able to schedule it right then and there. You're able to sync multiple social media accounts and plan your posts in advance. Also strategically choose when you're going to post, meaning be aware of when your audience is going to be online. Mornings may be better or night's depending on who your ideal prospect is.
3. Look Matters
With so many businesses fighting for attention it is so important that you post quality content especially pictures. Gone are the days when you could use boring or low-quality pictures. People expect professional businesses, even smaller ones to have a look that shows a certain level of professional appeal.
Some platforms may have a little give in this area but most will fit the mold of having quality content reaching more people. A slightly blurry photo may be ok on Snapchat, that same picture will not work well on Facebook. Can using low-quality pictures or post can subtly damage your reputation, or present your business in a lower light compared to others.
If you're not able to invest in a social media agency to manage your accounts it would be a smart move to purchase a smartphone to help grab those professional pictures. There are several how-tos that you can find to guide you through taking professional pictures. Or you can track down someone with a nice camera who can spend a couple hours taking pictures of your office, your employees, or products, then reuse those pictures as needed.
If you decide to DIY, take several shots, be aware of lighting (natural lighting), and remember that a picture can have a huge impact on engagement.
4. Keep It Easy To Understand
Before we go over how you should be posting on social media lets cover a couple areas. Over the years many experts have weighed in on what "works" when posting content. But the truth is there will never be a "One Size Fits All" in this area. What works for one platform may or may not work for another. But having a good understanding of the basics will be very important.
- Use popular hashtags to target and bring attention to the right audience. Before aware of how many are effective for separate platforms.
- Be direct, don't ask open-ended questions. Give people an easy way to interact this will result in more comments and engagement.
- With more and more pages and people to follow platforms are overly crowded and most people tend to skim through posts quickly and won't read long-winded posts.
- Post something of value.
- Don't use too many hashtags. It can be overwhelming for the reader and depending on which platform your own causeless reach.
- Creating a long post that is difficult to read, will result in just that someone moving on from your post quickly.
- Don't ask for people to do too much, give value and then ask.
- Forget to proofread. Some words without spaces can be read in different ways.
Check out our previous blog about 5 Business Tips from a New Business! You can also join our Facebook Group, Get Your Business Known, to connect with other business owners and get additional Facebook business page engagement support. If you're interested in learning more about our services, set up a free consultation with us!